Bloomberg is expanding live business and news coverage to weekends with a new three-hour show
Bloomberg maintains close relationships with stock market enthusiasts and financial stakeholders, especially during stock trading hours. Now the business news giant is working to cultivate those ties at times when trading isn’t of paramount importance.
“Bloomberg This Weekend,” a three-hour broadcast that airs from 7 a.m. to 10 a.m. Saturdays and Sundays, debuts Feb. 28. The show, hosted by David Gura, Christina Ruffini and Lisa Mateo, will be simulcast worldwide on Bloomberg’s audio, video and digital platforms and will bring real-time reporting, as well as stories on politics, lifestyle and culture to audiences. Carolyn Cremen, a veteran of CBS News and CNN, will serve as executive producer.
“This is an opportunity to keep people interested in Bloomberg’s TV and audio universe seven days a week,” said Anthony Mancini, the company’s head of global audio, during a recent interview. “If we do that, it’s a victory.”
Because the three hours of programming will be available simultaneously across Bloomberg’s media platforms, the show can travel with listeners as they go through their weekend activities, Mancini said. :”When you get up and have coffee, you can watch it in your living room. And as you walk out the door, you can listen to it on the radio, or depending on where you are, on mobile apps.”
Bloomberg has been taking advantage of the weekends for some time to show a mix of paid programming and reruns of some of its original series, including series like “Wall Street Week,” “Bloomberg Next Africa” and “Leaders with Lacqua.” Some more recent episodes of series such as “Mishal Husain Show” and Peer to Peer with David Rubenstein” are also on the weekend schedule.
But big news stories that broke on weekends provided Bloomberg executives with evidence that the company’s audience was active after hours, Mancini says. When Bloomberg broke into weekend programming with live coverage of events that took place in Iran and Venezuela in the recent past, the executive says, audience levels increased “by two to three times what was normal.”
The new weekend program will pull a number of story segments from Bloomberg properties, including some of the company’s various newsletters. But executives also hope to give viewers and listeners information that will help them in the coming business week, Mancini says. While the program is intended to keep Bloomberg’s audience engaged over the weekend, he says, it can also serve to assemble crowds for Monday morning.
Gura has been with Bloomberg TV and Radio since 2024, his second stint with the company after stints at NPR and MSNBC. Ruffini joins Bloomberg after serving as an anchor for NBC, MSNBC and The Atlantic Live. She previously served as the White House and State Department correspondent for CBS News. Mateo will serve as news anchor and joins the Bloomberg Surveillance Radio team. Before joining Bloomberg, Mateo was a news anchor for the CBS News Radio Network and a television correspondent for CBS Newspath. She will continue hosting global conferences for Bloomberg Live.
