BayView acquires North American rights to FlareFlow Microdramas
BayView Entertainment has secured North American distribution rights to a catalog of vertical video titles from FlareFlow, the microdrama platform operated by COL Group International. This is the first time that mobile-first content will be available outside of the native app.
The Los Angeles and Vancouver-based distributor plans to roll out the titles across VOD and TVOD platforms in the second quarter of 2026 using DotstudioPRO distribution technology. BayView President Peter Castro and FlareFlow CEO James Wang unveiled the deal.
Titles on the list include ‘Who’s the Real Bride?’, ‘My Christmas Lover’, ‘My Werewolf Husband’, ‘Mistress With a Secret’, ‘The Blind Heiress Strikes Back’ and ‘Naked Truth at Crazy Beach’.
FlareFlow, which debuted on iOS and Android in April 2025, has become a major player in the growing microdrama sector. The platform specializes in short serialized stories produced specifically for vertical display and reports more than 25 million subscribers worldwide. Parent company COL Group International has been the market leader in microdrama storytelling for several years.
The acquisition represents BayView’s first major foray into scripted programming in vertical format. The distributor has spent two decades building a catalog of more than 3,500 titles across multiple genres, including award-winning films that premiered at Sundance, SXSW, Tribeca and the Toronto Film Festival.
FlareFlow’s content delivers narrative storytelling in episodes under 90 seconds, with cliffhanger endings designed to keep viewers going through the episodes. The productions are professionally recorded, specifically for vertical screens, rather than reused from traditional formats.
“With traditional TV, you had to wait a week. Streaming makes you click through the credits. The flavor of FlareFlow is immediate, the payoff is immediate and before you know it you’ve watched an entire series on your commute – essentially binge-watching for people who don’t have time to binge-watch,” Wang said. “We’re introducing North American audiences to fast-paced stories that are refreshingly different. And through our strategic new partnership with BayView Entertainment, we look forward to building our international audience as they explore this new genre beyond the mobile app ecosystem.”
Castro said the deal fits into broader industry trends around short-form scripted content. “Vertical, short-form scripted content continues to gain popularity worldwide,” he says. “FlareFlow has built a substantial audience around the world eager for short-form entertainment, and this deal, which strengthens our already successful offering, allows us to test that demand on traditional digital retail and VOD platforms.”
BayView merged with DotstudioPRO in the summer of 2025, combining its content management system, API tools and metadata automation capabilities with BayView’s distribution activities. The combined entity now has a library of more than 7,500 titles.
COL Group International operates in more than 170 territories and continues to expand partnerships with writers, studios and distributors for its microdrama platforms.
