Ajay Devgn’s lens vault sets up a generative AI project ‘Bal Tanhaji’

Ajay Devgn and Danish Devgn have launched their first original property from Lens Vault Studios, marking the entertainment company’s entry into AI-driven content creation with “Bal Tanhaji,” an extension of the “Unsung Warriors” franchise.

The generative AI-powered story builds on the foundation of the theatrical hit ‘Tanhaji: The Unsung Warrior’ and expands the property into new formats designed for multi-platform consumption. The project represents Lens Vault Studios’ strategy to develop story universes that span different technologies and distribution channels beyond traditional theatrical releases.

The visual development and world-building for “Bal Tanhaji” is being handled by Prismix Studios, the company’s in-house generative AI and creative technology division.

“Lens Vault Studios was created to go beyond the conventional boundaries of storytelling,” said Ajay Devgn, President of Lens Vault Studios. “Our focus is on exploring formats and media that are still largely untapped, while applying the discipline and scale of mainstream cinema. ‘Bal Tanhaji’ represents the beginning of this journey towards future-proof content creation.”

Danish Devgn, founder and CEO of Lens Vault Studios, highlighted the technological approach to franchise expansion. “With ‘Bal Tanhaji’ we are redefining how ancient stories can evolve through technology,” he said. “Generative AI allows us to expand story universes in ways previously impossible, making them more immersive, scalable, and relevant for the new era. This is the foundation on which Lens Vault Studios is being built.”

The project marks Lens Vault Studios’ first step into what the company positions as next-generation entertainment production, combining established intellectual property with emerging AI technology platforms.