Dallas Cowboys Cheerleaders, ‘Stranger Things’,’
Netflix returned to the preceding fashion.
Netflix’s Upfront event took place in the Perelman Performing Arts Center in Manhattan. The biggest name in streaming kept things intimate, with a scarce 300 people who are present. Compared to Disney, who filled a conference room in the Javits Center, and NBCUIversal, which took over Radio City Music Hall, the presentation of Netflix felt downright cozy.
Jude Law and Jason Bateman opened the show with some discussion about the reach and programming of Netflix for a playful chatter and hypnated their new drama series ‘Black Rabbit’.
Amy Reinhard, the president of Netflix of Advertising, took the following stage and told advertisers who are present that Netflix shows are not only applied and ignored in the background. “When you compare us with our competitors, the attention starts higher and ends much higher,” Reinhard said. “And even more impressive, members pay just as much attention to mid-roll ads as to the shows and films themselves.”
Reinhard briefly gave up the stage to the Ster Lily Collins “Emily in Paris”, who appeared via video to talk about the Netflix ad -suite. After all, Emily is a marketing manager. This was followed by a clip of season 4 “Bridgerton” and a scourge of the last episodes of “Squid Game”.
Marian Lee, Chief Marketing Officer of Netflix, came up to emphasize some of the largest campaigns in Netflix, such as Domino’s teaming with “Squid Game”, or Turbotax with WWE. “Together we can bring stories to life in ways that none of us can do alone. That is our idea of the perfect partnership,” Lee said.
Those present were treated to a new look at season 2 “Wednesday” for “Strange Things” stars Matarazzo, Caleb McLaughlin and Noah Schnapp came from an “epic” conclusion for the supernatural drama.
There was a very uncomfortable transition between the images “Stranger Things” to “Nobody wants this”, with Kristen Bell and Justine Lupe afterwards. They teased the second season of the hit Comedy before Adam Brody appeared in the crowd to ask a question with Bell and Lupe Onstage.
Bela Bajaria, Chief Content Officer of Netflix, laughed out of the crowd when she said that one of the main reasons why she was enthusiastic to work at Netflix was that she no longer had to fly to New York on Mother’s Day for the Upfronts as she did in her broadcasting days.
Bajaria, always one to break something new, made a number of large announcements on the TV side, including an extension of two seasons for ‘Bridgerton’, a renewal at the start of season 4 for ‘The Diplom’, fast season 2 renewal for ‘The Four Seasons’ and ‘Forever’,
Film was also part of the festivities (as it now seems to be for every presentation of preceding countries). Bajaria also announced the film “Here come the flood” with Denzel Washington and Daisy Edgar-Jones, as well as the “Fight for ’84” Fight For ’84 guided by Jamie Foxx. ” More stars came on stage to promote their upcoming films, including Charlize Theron, Taraji P. Henson, Sherri Shepherd and Teyana Taylor.
Bajaria also spoke glowing about the growing live event business of Netflix, including WWE’s “Monday Night Raw”, NFL Christmas Day matches (complete with Roger Goodell, Jerry Jones and the Dallas Cowboys Cheerleaders), and the long-awaited boxing boxes between Katenen Tayleaders)
