‘Baby Shark’ Outfit Pinkfong Inks Strategic Deal with Japanese TBS
The Seoul-based Pinkfong Company, the outfit behind the worldwide phenomenon of children ‘Baby Shark’, has formed a strategic partnership with the Japanese broadcast Giant TBS television to develop new family-friendly content and to expand its footprint on the Japanese market.
Pinkfong has established success worldwide with characteristics such as “Baby Shark”, which has collected more than 15.8 billion YouTube views. The newer ownership of the company, ‘BeBefinn’, has reached number 1 in 11 countries on Netflix and has built up an audience of more than 50 million subscribers via the YouTube channels.
The partnership will focus on creating original programming aimed at young viewers and their families worldwide, while also strengthening the presence of “BeBefinn” throughout Japan through various distribution channels and events.
The collaboration already yielded its first initiative earlier this month when Pinkfong participated in TBS’s “Play & Learn Festival” from 4-6 April. The event contained a “beefinn house” recreation from the animation, the first singing show in Japan with the Befinn-brothers and sisters and “Baby Shark” attractions.
To strengthen the Japanese expansion, Pinkfong has set up a local office in Japan and is planning to visit his live show “Baby Shark Live! The Hidden Treasure” throughout the country in 2025, planned with versions planned in Shizuoka, Tokyo, Chiba, Kobe and other major cities.
The companies said that details of their co -developed content will be rolled out in 2025, with the first announcement expected this fall.
“This collaboration with TBS television is an important milestone in our global expansion strategy,” said Min-seok Kim, CEO at The Pinkfong Company. “By combining Pinkfong’s expertise with creating and growing Premium Family IP with the extensive production and distribution options of TBS, we are ready to deliver fresh, fascinating content that resonates with families around the world.”
“At TBS television we are committed to delivering impactful content that the world of tomorrow creates with the best experiences,” added Masamine Ryuho, president and representative director at TBS Television. “This collaboration with the Pinkfong company fits perfectly with our Vision2030 strategy that focuses on innovative content creation and global expansion.”
