Amazon launches personalized shopping prompts as part of its generative AI push
Amazon continues to penetrate AI into its shop tools to encourage customers to make more purchases. The company announced On Wednesday was a new position called ‘Interests’, aimed at creating a more personalized and discussion research experience.
With the new function, customers can enter tailor -made instructions in the search bar, which reflects their interests, preferences and even their budget. For example, users can ask for “model building kits and accessories for hobbyisting engineers” or “brewing tools and gadgets for coffee lovers”.
Interests use large language models (LLMs) to convert the daily language into questions that can understand traditional search engines, resulting in more relevant product suggestions.
In addition, the tool works continuously in the background, whereby users are informed when new items that match their interests are available, and offer updates on relevant products, restocks and deals.
Interests are currently available for a select group of users in the US via the Amazon Shopping -App on iOS and Android devices, as well as on the mobile website on the “Me” tab.
The company plans to expand access to more American customers in the coming months.
The interest function represents a natural progression for the tech giant while this AI continues to integrate into its app. The function is in line with a large number of AI-driven functions that are already on Amazon, including the AI store assistant Rufus, AI-store guides, assessment entertainment, AI-generated product informationAnd more.
Moreover, several other companies will probably follow to improve the shopping experience for customers, and some have already started this.
For example, Google recently upgraded its shop tab and introduced a tool for ‘Vision Match’ with which shoppers can describe a piece of clothing they have in mind, whereby the AI suggests similar ideas based on the description. It also launched an AI summary tool for providing product information.
