6 bad habits of Great Makelaars avoid (and what they do instead)
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Success is often determined by the things we avoid as the things we do. The best agents constantly evaluate their companies and identify areas that they must refine. These are the six habits that I see great agents avoiding – and what they do instead.
Try to do everything
Confucius once said famous: “The man who pursues two rabbits does not catch either.” Which means that a lack of focus rarely leads to success. Most new agents have a season at the start of their career where they do everything. They use rent. They show houses or apartments. They drive outside their main market for an hour to show a house. But the great agents ultimately realize that the wealth is really in the niches.
They understand that referring things to experts in other areas or specialty species is a better use of their time and is ultimately better for the prospect. Great agents find an area of specialty and definitely become the best in that area. This can be a geographical farm or a specific type of clientele.
The key is that they realize that they must specialize. This knowledge leads to avoiding the fall to do everything.
Reactive instead of proactive
The average agent starts their day without a plan. They respond to what happens during the day instead of being proactive. Their lack of a daily plan is a significant sign of a company intended for failure.
The best agents control their schedules and have written specific tasks on their agendas in pen instead of pencil. They block time for prospecting. They block time to call people in their influence. They remove the guesswork from their schedule and develop an action plan that trust them to lead to their success.
John Maxwell speaks about his rule of five. This rule is based on an analogy that he used about having a tree in his backyard that he would like to reduce. He explains the best way to know that he will cut off the tree is to pick up an ax and hit the tree five times a day. He also says that if he touches that tree five times every day, it is not a matter of or, but when the tree will fall.
He suggests that our companies are the same way. If we just find 5 things every day that we know to bring us closer to our desired goal, then we will achieve that goal. I made my 5-4-3-2-1 daily action plan based on his rule of five. Every company is different, but the development of a daily action plan for your company will lead to more success.
This is an example of a 5-4-3-2-1 plan for an agent:
The best agents have a daily action plan and they are proactive instead of reactive.
Never change
Change can be difficult and never adjusting or changing anything in your company is a fall that many agents fall into. Many agents just keep doing the same things that they have always done, even if it is no longer productive. They often have a strategy that has done well for them in the past, and they just don’t let it go, hoping that the results it gave them in the past will return.
The best agents are constantly evaluating whether the things they do still produce or decrease in value. They adapt to change quickly and it positions them to take advantage of trends that move forward and enables them to prevent them from getting stuck in the past.
These agents are the ones who now lean in AI. These are the agents who currently photograph the most video capacity. These are the agents who diligently build their personal brand, while others still do the things that used to work.
How long has it changed since you have changed something in your company? Become resistant to being stagnant. Find ways to consistently reinvent yourself and your company.
Scrolling without a goal
According to a study done by the University of Maine, The average person spends two hours and 24 minutes on social media every day. Many agents fall prey to scroll on social media for hours every day for hours. Yes, almost everyone will spend time on social media, but the best agents deliberately spend this time.
Great agents make what is negative for most in a positive thing for them and their company. They understand that social media are a tool for their company, but tools are only effective if they are used correctly. Based on this concept, the best agents use their time on social media for three main goals.
The first way they use it is to make contact with their sphere of influence and prospects. It is called social media because it is built as a place for social connection. Insight into this, the best agents use their time on the platforms to comment on the messages from prospects. They have personalized messages to people in their influence. They use it to make contact with the people who are important for their company and to build better relationships.
They also use it to investigate what works for agents in other markets. The second word in social media is media. The media side, or posts, is just as important for successful agents as the social side. They study the types of messages that agents make in other markets. They identify what works for those agents and they model them on their pages. This leads to more involvement in their audience and more effective results.
Finally, they use it to evaluate what content their followers respond to. They evaluate the messages they have made and how their followers reacted to them. They constantly refine the messages they make based on their best performing content. This leads to better messages, a more committed supporters and deeper connections.
Learning but not taking action
We miss no ideas. We miss agents who are performed on ideas. Most agents take training lessons or watch videos about how they can grow their business, but very few follow and act towards the knowledge they gain.
The best agents are systematic about taking action. They understand that they cannot do everything, so they choose one by two ideas to implement every month in their company. These can be systems to create efficiency or a new strategy for lead generation. The most important difference between average agents and large agents is in their version.
Be blindly optimistic
Optimism is great, but blind optimism usually ends poorly. Blind optimism is based on hope and emotion and usually includes waiting. Great agents may hope that things are going better, but they don’t wait until they get better.
If they see their sale in their company from the same time last year, they don’t hope it gets better; They evaluate why their results are different. They wonder if their strategies are still effective and look for ways to get back on the right track. Instead of waiting for things to get better, they take huge action to turn the tide of the results they receive.
Please be optimistic about the future of your company, but base it on the actions you take and not blind optimism that things will simply improve for you.
What are the habits or negative patterns that have fallen victim to you? The good news is that you can change. You can calibrate your company for success. You may not be able to change the results you have received, but you can change the things that you do today, what the results you receive in the future will change. Make the required changes and the best thing is really to come.
