Superprod first adds children to catalog in the merger of the following media
In an important development for the animation and digital content industry, Superprod Group and Watch Next Media have announced a groundbreaking strategic merger of their catalogs and digital channels. This merger marks the first major synergy between Watch Next and Superprod after a strategic partnership launched in October 2024.
From March 31, series distributed by Watch Next’s Kids First, including “Hello Kitty Superstyle!”, “Nate is late,” “Mr. Men,” and countless others, will participate in the Catalog of Superights, the International Sales Division of Superprod This integration offers buyers a wider selection of high-quality children’s programs, in total more than 1,000 half-hour animation and live action content.
At the same time, Kids First, recently renamed Kids First Digital, will put a greater emphasis on digital channel publication and the income of generating children’s programming on VOD platforms for sharing income. After gathering more than 125 million views on 20 YouTube channels in four different languages last year, the company will expand further in 2025 with the addition of “Pat the Dog”, “Hélène’s Little School” and “Geronimo Stilton”, In addition to the launch of new seasons of “Nate Is Laat” and “Barbapapa.”
‘Pat de Hond’
Credit: Superprod Group
Kids First Digital will also use its exclusive tools and access to help producers of third parties improve the visibility and income of their intellectual properties. Through these two complementary entities, the Superprod Group strengthens its position in international distribution and digital exploitation, with the aim of offering adapted solutions that meet the ever -changing needs of its subsidiaries and external producers.
Nathalie Pinguet, deputy director of acquisitions and international sales at Superights, emphasized the meaning of this merger: “This merger marks a crucial step in our growth strategy. By integrating the catalog of Kids First, we strengthen our ability to offer broadcasters of high -quality complementary content around the world to meet their various needs. “
Eduardo Nolla, head of Digital At Kids First, added: “The Series of Superprod will enable Kids First Digital to achieve a new level in digital distribution, so that the growth of ADVOD platforms worldwide is fully utilizing.”
In October 2024, Superprod Group acquired a majority stake in the French animation producer Watch Next Media. According to the conditions of that deal, the following Hoogwaren will continue to operate independently, where Studio founder Philippe Alessandri is in charge of the outfit. With the move, the Watch can improve in addition to its CG animation options and output and give the company access to more financial opportunities8.
Then look at a line -up of Superprod companies with superprod -animation (“Paddington”, “Miffy”), Melusine (“Wolfwalkers”, “The Summit of the gods”), Redmonk Studio (“Underdog,” ” Spirit Rangers “) and the co -production company (” Iyanu “). Superprod Group also produces live action films and series through its subsidiaries.
