13-year-old Pundit launches ‘Now You Knowa’ IHeart Podcast
This time, Knowa de Barosa was difficult to miss during the Democratic National Convention in Chicago.
He was the supernaturally early, pre-teen expert in a polo shirt and Kaki Shorts who made the rounds of the worldwide media that were camped in the Sports Arena of the United Center, because vice-president Kamala Harris was beaten as the democratic presidential candidate.
Twelve months later, the Barosa, 13, widened its lens to embrace pop culture and influencers and celebrities who want to make contact with Gen Alpha listeners. The youth based in Atlanta works together with the Podcast network with choice media and IHeart for the weekly interview podcast series “Now you know with knowa de barosa.”
The series Boog on July 30 with former “Real Housewives of the Potomac” star Mia Thornton and Incognito as inaugural guests. Hip -hop star Macy Gray and comedian Roy Wood Jr. have also participated in conversations that combine the discussion about public issues, entrepreneurship, black empowerment and personal anecdotes.
The Barosa is wise than his years, but he also has the blunt edge of a youth that can cut through the police.
“We get a lot out of it in those 30 minutes,” says the Barosa Variety of his guests. “Because this is not a boring punditry. I am not an expert. I don’t want it to be politicians. I think I bring a big idea of how I can combine politics and entertainment at the same time.”
Last year the Barosa Viral became during the DNC in August 2024 when he had an exchange on the floor of the United Center with conversive mob Mike Lindell, CEO of MyPillow. While Lindell babbled about unfounded conspiracy theories about voting in the home of Georgia of the Barosa, the 12-year-old closed him. The Barosa’s incredible answer to Lindell – “So your source is:” Trust me, Bro? ” -Werd a slogan that was converted into knowledge -related Merchandus.
Knowa de Barosa
Video of the incident came to NBC’s ‘Late Night with Seth Meyers’ and the Baraso landed a guest shot on the popular ‘The Breakfast Club’, radioshow and podcast during the DNC. The Barosa is a full-throated supporter of Harris and other prominent democrats. In the past year he has focused on the development of a podcast that goes beyond politics. The focus of the Barosa is currently less on advocacy and more about encouraging young Americans to deal with problems and to get the mood in the interim elections of 2026 and then.
Under the contacts he made at the DNC, Angela Rye, the activist and commentator who is a leader of the motivated choice media network was founded by Charlamagne Tha God. “Knowa is young but wise after his years,” says Rye Variety. “I am so encouraged by his interest in the political process and what our collective obligation is to change it for our best.”
The Barosa, which turns 14 on October 18, became involved in politics a few years ago after attending a meeting in Atlanta led by Stacey Abrams. The at home skilled young people made a splash at the DNC, which led to discussions with potential media partners. The Barosa emphasized that he has developed for months with the development of “Now you knowa” and worked on his interview skills.
“It will not be a 100% political-oriented podcast,” says the Barosa. “There will also be a lot of political with a pop culture background. And we will talk to guests with all different types of backgrounds. This is not about advocacy. It will be a very great way to merge entertainment and politics at the same time.”
In his downtime, the Barosa assured that he is typical teenage activities. As a budding media professional, he is also a regular reader of Variety To stay up to date with news and trends. And he is a film lover.
“I play Roblox. I like to play games and I like to stay safe while I do it,” he says. “I check Variety And I see which new films are out. ”
Rye believes that the voices of the Barosa generation will be the key to involve younger viewers to participate in the elections that have a major influence on their daily life, whether they realize it or not.
“I hope he will inspire young people to participate in the process. Because whether you are doing politically or not, it always does you,” says Rye.
The Barosa believes that the first step is to talk to Gen Z and Gen Alpha in ways they understand, without having it feel as homework. The Barosa’s own career is an example that smart discourse can come from unpredictable places.
“We don’t have to alienate young people when they choose to listen to their favorite ticker or their favorite singer they choose to vote,” says the Barosa. “I think that young people will automatically alienate this. Podcasts such as mine will put people on the market to vote. I think that will be great and very crucial in the next elections – listen to these entertainment votes and get their young audience to vote.”
