Zillow’s Q1 income marked by a list of transparency, app -traffic
“It was again an excellent neighborhood,” said Wacksman. “Despite all the macro noise around us, we have focused on implementing our strategy, managing costs and expanding the EBITDA margins.”
Pushing to offer transparency
Zillow continued to position himself as a leader in real estate transparency and an avid supporter of the controversial clear cooperation policy.
Wacksman promoted newly implemented list standards designed to give all consumers equal access to information.
At the center of these standards is the principle that if a list is made public to each buyer, it must be placed on a multiple listing service (MLS) and can be able to be published on Zillow, as well as other sites that receive Internet Data Exchange (IDX) feeders.
“Zillow is based on that very principle – people give honest and equal access to information so that they can make informed choices,” said Wacksman.
“We have recently rolled out list standards that encourage the entire industry to formally implement what already believed and practiced – a list that is publicly marketed to some buyers must be sold online to all buyers.”
Expel Realty Recently announced that it agreed to follow the standards of Zillow.
“(The standards) help agents to do their work effectively,” said Wacksman. “They can see the inventory and work together. We have announced those standards because we see such a consumer well in copper and seller empowerment and training and availability of content.
“We want to ensure that this stays in our market, so our consumers, the professionals who work with us, the professionals who work with our competitors and everyone who works in our industry can continue to do their work effectively.”
Mortgages and buyability
The mortgage income of the company rose year 32% to $ 41 million as more customers are accompanied by Zillow home loans With the most important range of agents of the company.
Zillow reported that 70% of home buyers who use the financing service also collaborate with a leading agent, an increase of 60% a year earlier.
“We are increasingly trusting in our work to integrate Prime Minister Agent with our offer from Zillow Home Loans,” said Wacksman.
Moreover, more than 1.5 million customers have now registered for Zillow’s buyability tool, with which buyers can assess affordability in real time. According to Wacksman alone, more than 360,000 customers came to the program in March.
Rental revenue is all time high
The Rental Segment of Zillow saw 33% growth on an annual basis and reached a record of $ 129 million in Q1 2025.
The company now organizes more than 2 million active rental lists, including 60,000 multi -family homes from the beginning of May, an increase of 40,000 a year ago.
“Building at our momentum from 2024, we see an impressive growth in real estate lists and tenants’ traffic while we our two -sided market scale scales,” Wacksman said.
Zillow has assigned a large part of the acceleration to real estate managers with several families who upgrade to higher advertising subscriptions. According to Wacksman, the growth of the turnover of multiple families of 47% in Q1 2025 Outpaced Property Count Growth.
Strategic partnerships also played a key role, including a recently launched multi -family list -integration with RedfinA continuous distribution agreement Broker.comand a new collaboration with Appfolio.
The company said that these partnerships will expand the reach of Zillow with tenants and will yield a higher return on investments to advertisers.
Showcase fuels for sale business
In the category of houses for sale, Zillow generated $ 458 million in income from January to March, an increase of 8% years after year.
The company emphasized the growing traction with its artificial intelligence showcase product, which offers 3D thist tours, interactive floor plans and improved branding for agents.
“Agents who use (showcase) win 30% more mentions than comparable agents who don’t,” said Wacksman. “And showcase offers sell a 2% higher selling price faster and for more money masters than comparable non-showcase lists on Zillow, a bonus of more than $ 9,000 sold on a home at the average selling price for home.”
Showcase is currently on display on approximately 2% of all new sales elections, with plans to grow that share to between 5% and 10% in the interim term, Wacksman added.
Zillow is expanding the product through both direct agent sales and brokerage agreements, including a new deal with HomeServices of America.
Consumer involvement, improved markets
In the first quarter, the Zillow platform was an average of 227 million monthly unique users, with 80% of the traffic arriving directly or organically.
Wacksman said that the app-engagement of Zillow is four times higher than its closest competitor in real estate and is used by two-thirds of the entire relevant audience.
Zillow also reported a growing traction in his ‘improved markets’, where it offers a fully integrated ‘super -app’ experience.
In Q1 2025, 24% of its consumer connections took place in improved markets, an increase of 21% in Q4 2024. The company expects that figure will surpass 35% by the end of this year.
