Wrestlemania 41 set to be branded by xfinity, done+dusted to design
WWE and Comcast have concluded a multi-year deal with which Xfinity will be the first partner ever to have branding on the Wrestlemania set. Moreover, the XFINITY deal will make the official WiFi partner of WWE.
The news is only one day on Wrestlemania 41, who will come from Las Vegas on 19 and 20 April. Parts+Dusted, the leading live events producer and part of Pantheon Media Group, cooperates with WWE to design the set for the annual event. This year’s design can be seen above.
“Comcast has long been an excellent partner who stuck the power and reach of the WWE audience,” said Grant Norris-Jones, executive vice-president and head of Global Partnerships, for WWE mother company TKO Group. “Xfinity is a market leader and we are delighted to work together on new and innovative integrations, starting with the iconic Wrestlemania that takes place in Las Vegas.”
This first integration on the set will contain Xfinity branding on LED signposting in both nights of Wrestlemania for those present and viewers at home. Xfinity also receives a temporary employment integration within Wrestlemania 41 and serves as the official presenting partner of NXT Stand & Deliver, which takes place on 19 April.
“WWE delivers entertainment in contrast to any other sports franchise, and the best way to view it if you can’t experience it live in the arena is with the unparalleled WiFi experience that only Xfinity can offer,” said Kristy Kozlowski, senior vice president of media strategy and planning. “These are some of the most passionate fans in the world and Wrestlemania is the biggest night on the calendar. What a better way to introduce them to our thriving WiFi than the center of Wrestling’s main event.”
For those who personally attend Wrestlemania 41, Xfinity organizes “De Boom unlocks” in the extra bar. Fans can gain the full WWE experience and record a flourishing superstar persona via an LED tunnel with hype music, video and lighting. From there they can test their power with an arm root machine, enjoy free soft drinks and water and charge their devices. In addition, Xfinity receives important brand placement within other WWE Premium Live Ess, including Ring Mat Branding at Summerslam 2025 and Survivor Series®2025, official presenter designation of Survivor Series, Custom Social and Digital Content, and more.
Done+Dusted is today one of the most recognized names in live events. Their recent work includes producing the “League of Legends” World Finals 2024, the Emmy Awards broadcast for three consecutive years, the opening ceremy of the Olympic Games in London and several super -half -time shows.
“Since I have looked at the Undertaker in my bedroom as a boy, I have been obsessed with all the things. Now, getting the chance to work with the team at WWE is simple, a children’s dream that comes out,” said Guy Carrington, executive creative director and partner in Done+Dusted. “We wanted to create something that leaned in the tradition of Vegas while retaining the dynamic energy and boldness of the brand.”
