Real estate

Top 24 advice and opinion articles of 2024, according to Inman readers

As committee cases and settlements made their way through the courts this year, Inman contributors focused on providing tangible insights and critical insights. Here are the 24 most contributed articles of 2024

Whether it’s refining your business model, mastering new technologies or discovering strategies to take advantage of the next market wave, Inman Connect New York will prepare you to take bold steps forward. The next chapter is about to begin. Be part of it. Join us and thousands of real estate leaders January 22-24, 2025.

There was no shortage of news to draw on this year, and the sector needed advice, guidance and insights with every development. The experts – Inman contributors – resigned.

From signing a buyer-broker agreement to crafting a compelling buyer presentation to articulating value, most of this year’s most-read opinions focus on commission issues, the National Association of Realtors settlement and subsequent rule changes. But there were also a few timeless gems on the list. Opinions range from committee matters to the Clear debate on cooperation policy.

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Below are the top “service” stories of 2024, as chosen by you, our readers.

February 3, 2024

In the wake of Keller Williams’ $70 million settlement, NAR and HomeServices of America appear to be the ones left holding the bag. What happens next? Christy Murdock has your download.


April 24, 2024

Buyers and sellers are confused about the new traffic rules. Trainer Bernice Ross And Jeff Lobb Discuss how agents can change the conversation and add clarity and confidence.

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March 18, 2024

Bi-coastal real estate agent Cara Ameer outlines the issues, concerns, and frustrations inherent in the terms of NAR’s retainer lawsuit, as agents learn to navigate a new reality.


February 18, 2024

Meeting the unique needs of buyers and sellers means knowing exactly what to say to start important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment.


January 28, 2024

Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business, and serve your clients at the highest level possible.


leads, neighborhood, farm, geo farm,

April 11, 2024

If you’re looking to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has created 30 practical, actionable, actionable strategies tailored for this moment.


March 25, 2024

President and CEO of Premier Sotheby’s International Realty Budge Huskey corrects data on commissions – and the potential impact of the NAR settlement on buyers, sellers and agents.


February 17, 2024

In the post-Sitzer world we now live in, agents and brokers are already dealing with the new reality of cutting buyer commissions to the bone. Get your download from Christy Murdock.


March 20, 2024

Agents who see the changes coming and adapt to the new reality by strengthening their relationships will be able to seize the day when the market winds shift, Mega Team Leader Carl Medford writes.


August 4, 2024

Need help emphasizing value in a buyer-agent presentation? Jimmy Burgess speaks to Andrew Undem, who shares his ‘8 Pillars of Value’ strategy for highlighting customer benefits.

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August 19, 2024

Now that the “New Normal” has officially begun, it’s time to answer frequently asked questions from agents and brokers about the newly implemented changes to the commission settlement rules. Christy Murdock has the answers to your frequently asked questions.


Robert Reffkin, Compass, Compass CEO

September 20, 2024

By challenging the National Association of Realtors’ clear policy of cooperation, Robert Reffkin writes: Realtors uphold their highest moral, ethical and legal duties to serve clients.


May 21, 2024

Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation is a wise decision that benefits everyone involved.


March 29, 2024

Follow this step-by-step blueprint from Jimmy Burgessand your listing appointments will be like Chick-fil-A on Sunday: closed.


August 10, 2024

The Consumer Federation of America raised eyebrows with its recommendation to pay only the equivalent of a 2 percent commission on both the purchase and sale of real estate. Get the download from Christy Murdock.


January 16, 2024

Team leader Carl Medford and its regional leadership mastermind have developed these ten strategies to help you get back to basics so you’re ready to take on the challenges and opportunities the market has in store.


April 30, 2024

Expressing your value to customers starts with knowing yourself, writes mega team leader Carl Medford. You cannot put into words what you have never been able to determine for yourself.


September 12, 2024

It is a difficult market, but this is the market where careers are made, that of Real Jimmy Burgess writes. Double down on your work ethic, sharpen your skills and serve others.

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July 26, 2024

Working with buyers is changing. Are you ready? Jimmy Burgess provides the insight you need so you can prove your value in serving buyer customers.


unprofessional, lazy, stuck, writers block, mistakes, bored

Kanva

July 7, 2024

As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them.


July 18, 2024

Are you spending time on things that simply don’t matter to your professional growth or the growth of your business? Jimmy Burgess provides a list of things you may be doing that are counterproductive.


April 4, 2024

Consumer misconceptions following the NAR settlement are enormous. Jimmy Burgess speaks with the CEO of Keeping Current Matters David Childers on how to communicate with today’s buyers and sellers.


classroom, classroom, education, real estate school, school

Kanva

February 8, 2024

Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter.


February 13, 2024

As the real estate landscape changes, thanks to recent commission-related lawsuits, pressure is on for buyer’s agents to demonstrate their value to potential clients, says mega team leader Carl Medford writes.


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