The crazy new AI tools available to real estate agents
At the National Association for Spanish Real Estate Professionals (NAHREP) At the L’Atitude conference on Friday, an AI expert presented AI use cases for agents using tech tools that have improved by leaps and bounds this year — even in the past few days. Over the past year I’ve interviewed AI experts, helped set up our AI Summit, participated in the FHFA‘s TechSprint focused on AI and read about it daily. And I was still blown away.
The presenter was Ron O’Neil, owner and CEO of AI intelligent solutions and a beta tester of ChatGPT as of 2020. He is an AI expert who also has real estate experience and has overseen operations in ten real estate offices for over eight years. His presentation focused on AI use cases that agents may be familiar with, but emphasized that if you haven’t been watching lately (like this week) you might be missing something.
Here are some of those AI use cases:
AI acts as an expert in social media
We’re not talking about the scripts that ChatGPT could produce last year, this is AI that can create multiple types of output. One prompt can now generate captions, emojis, hashtags, and images. And those images have gotten a major upgrade in the last 72 hours: spelling accuracy. This was a pain point that prevented many people from handing over their social media to AI. Now agents can quickly generate entire social campaigns that are better tailored to their audience, goals and tone.
AI avatars
Do you want to clone yourself? This is about as close as you can get. Maybe you think of a cartoon character or one of those early, robotic chatbots. No, my friends, this is the next level. Avatars are so real it’s scary these days and you can dress them up or put them in different settings depending on what you want to do with them, from casual settings and clothing to studio backgrounds and suits. These look absolutely real, and all the movements resemble undetectable CGI, with the inflections and nuances of real speech. Many companies do this, but O’Neil emphasized this Hello Genwhere you simply type text and HeyGen turns it into professional video voiceovers. Or tell HeyGen to “act like a real estate agent” and create the script and then the video. And of course, you can easily grab short, shareable clips from the videos for social media. I can’t even do it.
AI promotional videos
This one is wild. SORA from OpenAI has been able to make videos of text prompts for a while, but was limited to one-minute videos. Now other companies are jumping in to increase capacity, such as Invideo AIwhich when combined with SORA creates a complete full-length video with subtitles, voiceovers and more. After a prompt, the AI creates the script, uses your voice and any video footage/images you have, adds b-roll footage and creates a promotional video… in seconds. And right now it’s very cheap.
AI number generator for real estate listings
Do you want to make a real estate advertisement literally sing? There are many AI number generators that create a number based on your text, which can be a proprietary entry! And this technology continues to improve, so there are now over 1200 music genres to choose from. The audience of agents in this session loved this use case.
AI translator – but on steroids
This one AI application boosts all of the above because you can ask AI to convert the original social post, video, song, whatever into 120 different languages. And the inflections, accents, rhythms, eye movements and lip movements all change on command. Reading about this really doesn’t do it justice, so click around here to see what I mean. O’Neil didn’t mention a specific company, so this is one I picked at random.
