Statara Solutions is expanding the media platform for pros for real estate
“This has been a very large project for the company,” said Justin Allen, senior strategic consultant for Statara, Housing Wire. “Instead of using external technical platforms to perform digital advertising campaigns, we have made the decision to build an internal DSP. We added functionality every few months. Last year we introduced Connected TV, and now we are moving to digital streaming radio and podcasts.”
Allen emphasized the growing importance of digital audio in marketing strategies.
“The podcast and streaming audio markets have been exploding in recent years,” he said. “This is a different way for us to focus on the most important audience and to reach them where they are.”
The 2024 election cycle emphasized the power of podcast advertisements, with more than 140.9 million podcast -listeners expected in 2025, according to Statara.
For Nar professionals, the ability to place 15- and 30-seconds-targeted audio advertisements is a unique opportunity to personalize involvement in their most important public. Broker’s associations can focus on important demography, such as first home buyers, while options for programmatic and private market for advertisements make it possible on specific podcasts with a high range or online radio stations.
Transparency and efficiency
All said that one of the most important benefits of the platform is the built -in target group data and the publication of transparency.
Statara spent two decades refining his data possibilities, so that customers can launch campaigns faster than with platforms from third parties, he added.
“If you spend $ 1,000 on advertisements, you know that the vast majority of them are immediately to reach consumers,” all said. “In the past, digital advertisements has not always been super transparent about how much is going to overhead, platform costs or consulting. Our goal is to give customers full visibility.”
The platform also includes artificial inventory filtering due to the intelligence to ensure that advertisements appear on reputable sites.
“It prevents wasted expenditure on low -quality domains,” all remarked. “Customers can trust that their advertisements are in safe, effective environments.”
Future growth, impact in industry
With the property and the legislative landscapes that are constantly shifting, all said that the Platform Makelaars and Associations helps to spread critical information.
“Whether it is about influencing chosen officials on housing policy or training potential buyers, targeted tools such as these are essential,” he said. “Digital audio is another way to cut the sound.”
Looking ahead all hinted at further innovations.
“Technology is changing quickly and we are always investigating new ways to reach the public- whether it is via video, audio or emerging formats,” he said. “This expansion is to ensure that our customers can involve their audience more effectively than ever.”
