Seal is a literal seal in Taika Waititi’s Mountain Dew Super Bowl advertisement
Seal takes his namesake to new surreal heights in Mountain Dews 2025 Super Bowl -Commercial. The place of 30 seconds contains the 15-meal Grammy-nominated transformed into a literal seal (with a realistic sight) that rinse on Baja Beach to Becky G in Serenade with ‘Kiss from a lime’, a Baja blast-inspired representation of his Grammy -winning hit “Kiss from a rose.”
“I thought it was great to come up with new lyrics and loved working with their team to bring this campaign to life in such a fun and unexpected way,” Seal told a statement Adweek. The “Kiss from a lime” place, which is broadcast in the second quarter of the game, was made by Creative Agency Goodby Silverstein & Partners and directed by Taika Waititi.
Seal and Becky G Star next to Mountain Dew’s newly beaten spokesman The Mountain Dude, who was introduced last year. Mountain Dude and Becky G are transported to Baja Beach after opening a Baja explosion -Marking the second time that Mountain Dew has focused on his Super Bowl advertising.
“The cultural impact of the Super Bowl cannot be denied and having Mountain Dew Baja Blast is part of it for the second year in a row,” is incredibly exciting for us as a brand, “said Pepsi and Spiring brands please of Marketing Mark Kirkham.
Mountain Dew is also organizing two activations in New Orleans this year: Spot the Baja Blast Campervan and Escape to Baja Beach. At the Baja Blast Campervan, fans can try Baja Blast monsters, sing Karaoke and receive t-shirts and beads. Escape to Baja Beach takes place in the bar of New Orleans The Frat House and gives visitors the chance to meet the mountain of guy.
See the full video below:
