Rainy Hake Austin of the Bureau on Leadership and AI Integration
In the interview, Hake Austin emphasizes the importance of ethical leadership and a growing industry that shifts from a purely transactional mindset. She also sketches how the agency is for the use of artificial intelligence (AI) to improve internal processes.
This conversation fragment has been processed for length and clarity.
Velt: You have a boutique feeling for your brand. How do you scale that as you get bigger?
Hake Austin: It is a great question. It is probably the number 1 that keeps me awake at night when I think of our growth and our expansion. We had a lot of success there. The team focuses a lot on processes and systems as we do.
So what I mean by that is that if we attract a global partner, for example, it is a court period. I mean, we may spend six months interviewing them, they interview us, make this the right fit. I personally meet every global partner who has previously become a member.
She explained that maintaining the culture of the agency requires a very deliberate approach that is aimed at processes, systems and people. She also pointed to regular support from centralized teams.
Hake Austin: We have an OPS team that literally met all our offices once a month. Our centralized marketing team trains local marketing staff. Even our global partners are guided monthly. We coach and guide them to ensure that they know the latest strategy and trends.
