Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads
PerTlexity does not only want to compete with Google, it apparently wants to be Google.
CEO Aravind Srinivas said this week on the Tbpn podcast That one reason that bewilderment is his own browser to collect data about everything that users do outside of his own app. This can therefore sell premium advertisements.
“That is one of the other reasons why we wanted to build a browser is that we even want to get information outside the app to better understand you,” Srinivas said. “Because some of the instructions that people in this AIS do is pure work -related. It is not as if that is personal.”
And work-related questions do not help the AI company to build an accurate file.
“On the other hand, what are the things you buy; which hotels are you going? [to]; Which restaurants do you go to; What do you spend time browsing, tells us so much more about you, “he explained.
Srinivas is of the opinion that the perplexity browser users will be in order with such a tracking, because the advertisements must be more relevant to them.
“We are planning to use all the context to build a better user profile and, perhaps you know, through our Discover feed we can show some advertisements there,” he said.
The browser, called Comet, has sustained setbacks, but is on schedule to be launched in May, Srinivas said.
Of course he is not wrong. Today it is quiet to follow users on the internet on the internet to become Google the company of around $ 2 trillion that it is today.
That is why it has built a browser and a mobile operating system. PerTlexity indeed also tries something in the mobile world. It has signed a partnership with Motorola, Announced on Thursday, Where the app is installed in advance in the RAZR series and is accessible by typing the Moto AI by ‘Ask Pertlexity’.
PerTlexity is also in conversation with Samsung, Bloomberg reported. Srinivas has not simply confirmed that, although he has referred the Bloomberg article, earlier this month, that discussed both partnerships.
It is clear that Google is not the only one who looks at users online to sell advertisements. Meta’s advertisement -tracking technology, pixels, which is embedded on websites on the internet, is how Meta collects data, even on people who do not have Facebook or Instagram accounts. Even Apple, who has put itself on the market as a privacy protector, cannot resist following the locations of users To sell advertisements in some of his apps Standard.
On the other hand, things like this has led people in the political spectrum in the US and in Europe to distrust Big Tech.
The irony of Srinivas that openly explains his browser-tracking AD-Selling ambitions this week cannot be overestimated.
Google is currently in court against the US Department of Justice, which claimed that Google has behaved in monopolistic ways to dominate searches and online advertisements. The DOJ wants the right to order Google to dispose of Chrome.
Both OpenAi and Bewilderment – Not surprisingly, given the reasons of Srinivas – said they would buy the Chrome browser activities if Google was forced to sell.
