NAB speakers debating the impact of AI on jobs and artists
The future of Cinema Summit on the NAB show was opened on Saturday morning with speakers who agreed that AI can make production faster and cheaper, but it cannot do everything. In the meantime, the issue of jobs remained cloudy.
“This is the age of the generalist,” said Eric Shamlin, CEO of AI-driven production studio-secrecy level and co-chairman of the AI Task Force of the TV Academy, during the SMPTE-produced top. “The other that we see is that it brings a spotlight back to the creative vision. … People can now make spacecraft operas in their bedroom. I think we are about to see a huge unlocking of human creativity … To be a creative, was a very limited group. This blows that apart.”
Looking ahead to production with AI tools, Shamlin emphasized his “dedication to do this in a responsible manner, not to replace artists and to be a voice in how these tools are adopted.”
Albert Bozesan, creative director at AI Production House Storybook Studios in Munich [production] Workflows, [though] You have a little less creative control. “As an example, he claimed that AI is not a feasible option for dialogue.
He admitted that ‘the unpleasant part’ of this topic talks to artists. “I really want to show [them] That they can create and continue to exist with AI in the future if they learn to use these tools. “
Chaitanya Chinchlikar, Vice President and CTO at the whistling wood of India, suggested that it is difficult to summarize the impact of AI on creative jobs. “For some jobs it is an assistant, some jobs, it’s a revolution [their work]. “
Currently, many of the recruitments of StoryBook Studios come from the Visual Effects field. “They are the most powerful users. They know how to take these clips and put them together in a meaningful way,” Bozesan connected.
Similarly, Shamlin reported: “We don’t hire so many handles and Gaffers, but we hire more VFX artists.”
On schedules, Shamlin said, although Studio animation films can take three to five years to make: “Now this can be done in nine months.” He added: “We must have a kind of land in rates and costs.”
“The genius is out of the bottle,” he summarized a series of subjects to tackle, including copyright. “We have to find out how we can let those models work for everyone.”
