Klarna CEO doubts that other companies will replace Salesforce with AI

The founder and CEO of IPO-Bound Fintech Klarna went to X to explain why his company CRM product of Salesforce closed about a year ago in favor of his own AI system from homegrown.
But this time Sebastian Siemiatkowski emphasized that he does not think that others will follow or should follow his leadership. “I don’t think it’s the end of Salesforce; Maybe the opposite, ” He wrote.
The news that Klarna had developed its own internal AI system on the basis of OpenAi’s Chatgpt so that it could drop his contract for Salesforce CRM, went viral in September. This was after Siemiatkowski spoke about it during an investor day, explained That the project led to replacing 700 full -time contract Employees and a saving of around $ 40 million a year.
Salesforce founder and CEO Marc Benioff then expressed skepticism about how, Klarna manages his customer data and meets his compliance needs. “Suddenly, @Benioff was asked on stage why Klarna Salesforce left. I was very embarrassed, “wrote Siemiatkowski.
So, while news is circulating the Company could be public next month – which means that the confidential financial information from Klarna must soon be made public – Siemiatkowski clarified.
As a fintech in a very regulated industry, he does not want the public to think that Klarna uploads all the data from his customers to OpenAi. Instead, he said on Monday that the project used the data stored in the many SaaS systems that used Klarna used, used – including salesforce – and consolidated on his own internally developed technical stack.
Although Siemiatkowski did not describe exactly where Klarna has moved all this data, he called the Swedish company NEO4J and his graphics database used as a product Klarna.
“So no, we have not replaced Saas with an LLM, and the storage of CRM data in an LLM would have limitations. But we have developed an internal tech stack, with the help of NEO4J and other things to bring data = knowledge together, “he wrote.
“We allowed our internal AI to use this knowledge and we realized with the help of @cursor_ai that we could quickly implement new interfaces and interactions,” he explained.
This is the newest iteration of an old debate when it comes to enterprise software: build it versus buy it.
Siemiatkowski does not think that most companies will choose to build their own AI-centric software from the next generation.
But he still thinks that the Saas industry is on its way to large consolidation. “Will all companies do what Klarna does? I doubt it. On the contrary, it is much more likely that we will see less Saas consolidate the market, and they will do what we do and offer it to others, “he wrote.