Howard Hanna Disavows Nar’s clear cooperation policy
In a letter that was sent to Nar and more than 70 mls on Wednesday evening, CEO Hanna of the company CCP called “Misguided” and a “bad policy”, claiming that its approval in 2020 was due to “fears that brokers would have to pay new marketing strategies and benefited from their new technologies” and that “dar”
The letter was first reported by Inman News. A spokesperson for Howard Hanna confirmed to Huisvestwire that the letter was authentic.
Hanna also wrote that the company does not believe that CCP is ‘binding’, despite the fact that the rule classifies as ‘mandatory’.
“Hanna Holdings does not take into account the binding of the clear cooperation policy and, accordingly, no Hanna Holdings connected or franchisee will comply with the policy,” the letter says. “Instead, Hanna Holdings and his affiliated companies and franchisees on a market will determine where their indication brokers should be used to submit mentions to a multiple frame service within one working day of the marketing of the property.
Hanna added that his company “never agreed to or with the policy and voted against its approval in 2020.”
DAR has confirmed that despite the challenge of Howard Hanna, the policy remains mandatory, but it is up to individual MLSS to enforce the policy.
Howard Hanna is not the only company that gives CCP. Compass Has been one of the most vocal critics of the policy. Back in March prior to Nar, his multiple list options for Sellers (MLOS) policy, which created delayed marketing -free offers, sent Compass its own letter to MLSS that suggests changes in CCP and to warn them that they would be confronted with legal exposure if they did not make these changes. After Nar unveiled the MLOS policy, so that delayed offers in VOW data feeds can be displayed, Compass sent another letter to MLSS and asked for delayed entries from VOW -FEEDS.
