How a Ghostwriter Can Help you Establish a Successful Consultancy

Are you done with your corporate job here? If setting up a consultancy is your business future, then you have had enough experience to sell yourself as an expert. You could very well do it.

Here are some average annual earnings for different types of consultants, from companies that track earnings.

• Financial: $74,320.
• Business Strategy: $140,939.
• Automotive: $64,878.
• Operations: $87,229.
• Information Technology: $72,324.
• Healthcare: $87,711.

I am not a consultant but me am the co-founder and president of a Professional ghostwriting service My company, Ghostwriters Central, Inc., has been in business since 2002. In that time, we have completed thousands of projects for clients worldwide. Primarily, we write books, screenplays, wedding toasts, all kinds of speeches, plays and much more. My goal with this article is to demonstrate how a professional writer can help you succeed.

Let’s get started.

If you are like most who go into consulting, your primary problem is being known for your expertise and customer service attitude. It’s a marketing problem. The first big thing is establishing credibility and landing customers. You need to prove your worth to potential customers and gain recognition in a competitive market. Without a well-known brand or track record, attracting clients can be difficult, especially when competing against established companies or consultants with long histories in the industry. This is what we’re going to focus on.

Become a thought leader to raise your profile. This would consist of creating “content” (a seriously overused word these days) that not only showcases your expertise, but also advances industry conversations, challenges conventional wisdom, or introduces new ideas or solutions. Here’s what these pieces can contain:

• White papers: Detailed, well-researched documents on specific industry challenges, emerging trends or complex issues. They often include case studies, data analysis, and proposed solutions or frameworks.
• Reports: Annual or periodic reports that analyze market conditions, predict future trends, or assess the impact of recent industry changes. These may focus on technology adoption, regulatory changes or shifts in consumer behavior.
• Future predictions: Articles or blogs that predict future industrial developments, based on current data, trends and your expertise. This positions you as someone who can see beyond immediate concerns.
• Solution papers: Documents that outline innovative solutions to common or emerging problems within the industry. These may include new methods, tools, or approaches that you have pioneered or contributed significantly to.
• Opinion pieces or editorials: Commentary on recent news, policy changes or important industry events. This shows your involvement in real-time issues and your ability to interpret how they impact the sector.
• Guides or eBooks: Comprehensive guides that educate the market on complex topics, new technologies or best practices. These can range from beginner’s guides to advanced strategy documents.
• Discussion documents: Content designed to stimulate discussion, challenge existing norms, or propose new questions for the industry to consider. This may include criticism of current practices or calls for innovation.
• Success stories: Stories where you share personal experiences, customer success stories or lessons learned from projects. This humanizes you while demonstrating the practical application of your advice. “Humanizes.” That means giving you a personality. I handled website marketing for a real estate appraiser. I recorded real stories about his work, including dodging Rottweilers on the property and walking in on a woman in the shower – her husband hadn’t told her he was coming over. No one else had anything like it. The goal? To humanize him, to give a sense of the kind of man he was.
• Original research: Conduct or sponsor research that provides new insights or validates existing theories, contributing original content to the industry knowledge base.
• Expert panels or discussions: Organize or participate in discussions with other thought leaders or industry experts, whether through written Q&A, podcasts or video content.
• Vision statements or manifestos: Articulation of a vision for the future of the industry or sector, often with a call to action for peers, competitors or regulators.

Each piece should be created to not only inform, but also provoke thought, encourage debate or inspire action among peers, potential customers or the wider industry audience. The key is to present ideas that are not alone informative but also transformativethat positions you as someone at the forefront of the evolution of your field.

I have excellent writers under contract. We can research and write your documents, blog entries and articles, and we can write the copy for your website. A book can be a profitable marketing tool and can raise your profile in that market. A professional writer can discuss with you how to approach a topic and make it work for you. Through the interview process, the writer will convey your knowledge on a page in words. A writer can prepare your speeches, papers and reports. A writer can help create stories about your journey, experiences, and case studies that not only humanize you but also illustrate your expertise through real-world examples.

A writer will also be familiar with search engine optimization – SEO – and know how to structure written material for the web so that it can be found by those who search for it.

A ghostwriter will mimic your voice and ensure that all content produced feels authentic, maintaining personal brand as you scale content production. One trust writer will ensure style consistency from element to element, project to project.

And that writer will save you a tremendous amount of time. While you are at an industry that works on the crowd, that writer will complete your next task. If you’d like to find out more, that link at the top of this article will take you to Ghostwriters Central and its contact details. Work with us. Click on it now. We simplify your life and help you succeed.