Homes.com continues to rise with an increased adoption of agent

The platform has seen an increase in visibility and effectiveness since the marketing campaign of Super Bowl just over a year ago. The non -consciousness of the consumer of the brand rose to 36% in Q1 2025, compared to only 4% before February 2024.

The results translate directly into the success of Agent, said Florance, with Costar who reports that members are winning 61% more mentions than comparable non-members.

“Agents don’t want their leads to be sold back to them,” he said. “Homes.com puts agents in front and in the middle – with their names, their branding, their entries. We do not communicate data. We don’t confuse the consumer. And we absolutely do not distract.”

Florance added that the demo-to-close rate of Homes.com in April was 50%, the highest ever for each Costar sales team. The dedicated residential sales team of the platform has grown to 370 and is expected to hit 500 at the end of June.

Clear cooperation debate

The rapid rise of Homes.com coincides with a deepening of the standards for long -term industry, including list practices and the clear cooperation policy set by the National Association of Realtors (Dar).

In the midst of the committee’s lawsuits and evolving brokerage models, Florance said that the real estate community asks fundamental questions about who checks mentions – and who benefits from it.

“Since the beginning of time in real estate, people have brought entries to the market,” said Florance. “People have always looked to see if there is someone they know – in the store, in the neighborhood, a private customer – who wants to buy a real estate. That applies especially to the middle and high -end. It happens in commercial real estate and all over the world.”

Florance noted that approximately 20% of the entries are marketed in private or outside public portals worldwide. Although that figure has remained stable, he said that new tensions about MLS rules and main rule models can speed up the change in how – and where – agents publish listings.

Challenge the status quo

Florance made it clear that the strategy of Homes.com was designed to contrast sharply with existing models that reduce or sell leads.

“In most countries, main models do not exist for diversion models,” he said. “When people have a choice about where to market their entries, they opt for platforms that do not run away their leads. They don’t want to pay to recover their own customers.”

He added later: “There is real fear with some companies that, as agents get more choice, will avoid platforms they exploit. That positions us very well, because we do not try to manipulate the market or regulate how people work. We work with agents, not against them.”

Florance acknowledged that with shifts in the enforcement of clear cooperation and MLS rules, more brokers evaluate whether they should be mentioned on MLSS, private networks or their own platforms based on how these decisions influence their customers and committees.

Costar Financial Performance

Costar reported a turnover of the $ 732 million company for the first quarter of 2025, an increase of 12% compared to $ 656 million in Q1 2024.

Adapted EBITDA rose to $ 66 million – a jump of 429% – despite a net loss of $ 15 million due to a cost of $ 31 million linked to the acquisition of 3D image formation in February Mat.

“This was our 56th consecutive quarter of the revenue growth with double digits,” said Florance. “Costar and Lusnet were striking, with 68% in annual new bookings and Loopnet bookings of 200% year on an annual basis – the best result since Q3 2022. ”

Apartment Also added more than 4,300 properties in Q1 2025, the highest win of one quarter since 2016.

Looks ahead, Costar Costar predicts the turnover of the second quarter of $ 770 million to $ 775 million, together with a turnover of 2025 of $ 3.115 billion to $ 3,155 billion. The adapted EBITDA of the entire year is expected to be between $ 355 million and $ 385 million countries.

Florance said that the acquisition of Matterport is expected to feed the long -term growth in all types of real estate.

“Matterport is the best way to present physically property online and to convert it into structured data,” he said. “We plan to scales this on our platforms and drastically expand the usefulness of this unique data set.”

A philosophical shift

Florance not only sees Homes.com as a new product, but as a philosophical shift in how the real estate sector interacts with digital tools.

“This is not just a product shift,” he said. “It is a shift of the business model. The industry is tired of being mediated by platforms that take their entries and then charge them to access their own leads. We offer them something completely different – something that works with them, not around them.

“We give brokers and agents back control. And they respond.”