Google’s AI search numbers are growing, and that’s by design
Google started testing AI-Gesommmaried results in Google Search, AI overviews, two years ago, and continues to expand the position to new regions and languages. According to the company’s estimate, it was a great success. AI overview is Now used With more than 1.5 billion users in more than 100 countries every month.
AI overviews put together results from on the internet to answer certain questions. If you are looking for something like “what is generative AI?” AI overviews show AI-generated text at the top of the Google search results page. While the function has Moisted traffic to some publishersGoogle sees it and other AI-driven search options such as potentially meaningful income factors and ways to stimulate involvement in the search.
Last October the company launched advertisements in AI overviews. More recently, it started with testing the AI mode, with which users can ask complex questions and follow-ups in the flow of Google Search. The latter is Google’s attempt to include on chat-based search interfaces, such as chatgpt search and perplexity.
During the profit call of Q1 2025 on Thursday, Google also emphasized the growth of its other AI-based search products, including Circle to Search. Circle to search, with which you can mark something on the screen of your smartphone and ask questions about it, is now available on more than 250 million devices, Google said – From around 200 million devices from last year. According to the company, circle to seek the use rose nearly 40% quarter-over quartaal.
Google also noticed in his call that visual searches on its platforms grow with a steady clip. According to CEO Sundar Pichai searches via Google Lens, the multimodal AI search technology from Google, have increased by 5 billion since October. The number of people who shoped on Lens rose by more than 10% in the first quarter.
The growth comes in the midst of intense regulatory supervision of Google’s search practices. The US Department of Justice has put pressure on Google to split Chrome after the court established that the technology giant had an illegal online search monopoly. A federal judge has also ruled that Google has an Adtech monopoly and opens the door for a potential break.
