Donna Langley’s advice about dealing with AI: ‘Don’t Panic’
NBCUIVERSAL BREF DONNA LANDLEY spoke frankly on Tuesday about leading challenging times, managing the expectations of Hoog Wattage Talent in a changing marketplace and how the entertainment industry responded at the start of the generative AI.
“Set up your safety belts,” Langey noted from general marketplace and economic trends during its keynote address on the second annual Changemakers -top of CNBC that emphasizes female managers and entrepreneurs. In times of crisis it is important that leaders’ acknowledge that we are in a moment of uncertainty – it is rocky and challenging, “Langey told Julia Borstin of CNBC.
The broad conversation included the reflection of lane on the response of the entertainment industry to AI and how it became a major problem during the negotiations that the writers and actors ended in 2023.
“Very specific for making content and all associated processes around it – AI is just a different technology. It can be more exponentially more powerful, go much faster, be a lot of omnipriter. It will ultimately have more impact,” Lievey said.
There are clear ethical concerns that must be controlled, she noticed.
“The ethics in our world is that you have to keep it to people and driven by people, and that was much of the discussion we had during the labor attacks. It is probably a bit of an incremental solution that will change when AI becomes all the things we expect to be,” she said. “But while we are sitting here today, the reality is completely panicking and running for the hills was a bit early … These things tend to move a little more incrementally than we expect that they, and stimulate disturbance. But it happens over time. So it’s about the right way to understand, but not panic.
Boorstin presses NBCUIVERSALS has to do with the economic pressure that goes on TV and film production and how that inevitably influences financial decisions and creative decisions. About the issue of giving creative notes to very accomplished creative talent, LANGLEY brought up the bitter humor in the new Apple TV+ series “The Studio”, which is a Special Sprinkle. With reference to a storyline that the studio chef of Seth Rogen has that director Ron Howard gives a creative note, LANDLEY admitted: “That is all behavior I have experienced.”
For LANGLEY, the key to maintaining a good reputation as a studio partner with creative talent is “very honest and transparent about what your problems are. And yes, there is a huge amount of diplomacy and a little toes,” she said. “It is a bit of an adage in our industry – that fast ‘no’ is much better than a slow ‘yes’. And I think that’s so true.
The conversation ended with Laney who offered her thoughts about what Borstin recognized was a big question-the future of film and TV and how the new model will work after the company will complete the repulsion of seven linear cable canals” Including CNBC, which is expected by the end of the year.
With film, LANGLEY was of the opinion that the prediction is clearer than it seems. The exhibition community and studios have suffered a number of cruel beats, but for now the domestic market seems to be established with a decrease of around 20% from 2019.
“Film that I think is an oceans. It is relatively stable. One of the engines might sputter a bit, but we know a bit where it is going, and we currently have a pretty good handle, postage, of what the audience wants,” she said and noticed that she noticed the popularity of IMAX event and premium experiences. “We also play a bit of a portfolio model, so we are not getting stuck in anything. Animation is still working. We have two large animation studios that are at the top of their game. Horror is cyclical and it bikes fast. But we have someone who is very agile in [producer] Jason Blum, a very agile, willing partner for us. And you know, and then you keep an eye on other trends. But again – 20% down versus 2019, that seems to have been stabilized, “she said.
Television, which Langey now also supervises NBCUIversal, is in a different place. Viewers watch TV more than ever before, but the distribution and generating income are in a state of disruption. The closed NBCUIversal will be strongly focused on pumping high-end titles and selection sports in the nuclear channels of NBCU: broadcast network NBC, Cabler Bravo and Streamer Peacock.
“People consume an extraordinary, extraordinary amount of content. How they do it changes and it changes quickly. And for Legacy media company such as ours, we know that it will fall fairly quickly,” she said. “We need a network to be healthy because we have many sports rights, and those sports rights will feed Peacock of fuel,” she said. “We are becoming a very focused company where it is a manageable series of challenges that we have for us.”
(Depicted: CNBC’s Julia Borstin and NBCUIVERS SALLS DONNA LANDLEY ON CNBC’s Changemakers Summit.)
