C21 and Institute for Luxury Home Marketing Launch Collaboration
With the partnership, the companies have launched their first jointly marked quarterly luxury market report and the Century 21 agents get access to the benefits of the institute.
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Century 21 Real Estate and the Institute for Luxury Home Marketing have launched a new collaboration and things are starting with their first jointly marked quarterly Luxemark report, the companies announced on Thursday.
With the partnership, Century 21 accelerated agents get access to the Institute for Luxury Home Marketing Member -including access to luxury courses, local market reports, power insights and marketing tools.
“The idea of luxury real estate continues to evolve for today’s prosperous buyers – it is not limited to a specific prize, but more a mentality and lifestyle they want to achieve,” said Tori Keichinger, vice -president and head of marketing for Century 21 real estate, said in a statement.
“Insight into the trends that this sector form will be the key to help agents to guide customers to make informed decisions along their real estate trips. We could not think of a more perfect employee than the Luxury Home Marketing Institute to help agents who are affiliated with the Century 21 -brand, while they continue to spread their activities to the luxury sector.”
As part of the recently extensive Fine Homes & Estate Program of the Partnership and Century 21, Century 21 and the Institute will also undergo various live-ramed courses led by TopLuxe agents Sarah Gunnip or Century 21 Mike Bowman, Inc. and Laura Heigl from Century 21 Scheetz. The co-branded report, which has released the institute every quarter in earlier iterations, will be jointly released by the companies, at least until the end of the year, the companies told Inman.
“We are very pleased to forge this new relationship with the Century 21 brand,” said Diana Weir, head of the Institute for Luxury Home Marketing, in a statement. “Not only do they offer their affiliated agents access to the latest data about the Luxury Market, but we will work together to offer them the best-in-class courses and tools of the institute, all supplied by Century 21 Network Leaders.”
Q1 Luxury Market Highlights
The first quarter of 2025 showed a positive momentum in the luxury space, according to Century 21 and the report of the Institute, which followed closed luxury sales in North America followed from January 2025 to the end of March 2025. March finished with growing sales and stock rates with active engagement of buyers and sellers.
The inventory of luxury single -family homes increased by 26.3 percent compared to the previous year, and the inventory of luxury apartments and mansions rose by 27.3 percent year after year. The current median price threshold for luxury single -family homes is $ 900,000 and for the attached houses, $ 700,000, according to the institute.
The sale of luxury single -family homes increased by 9.4 percent year after year and an increase of 2.4 percent year after year for apartments and terraced houses.
Movements of luxury buyers during the first quarter also indicated decisions based on lifestyle choices, according to the report, in which millennials and gene buyers grow in number compared to previous years. “Instead of speculative flips or profit in the short term, most transactions were anchored in long -term goals such as relocation, upsizing or the acquisition of secondary houses,” the report said.
New construction remains somewhat behind the rates before 2008, but factors such as population growth, migration of wealth and other demographic shifts have helped retain the luxury demand, according to the report. Although factors such as interest rates, geopolitical movements, the economy and more can influence the market in the coming months, the luxury market is ready for relative stability, according to Century 21 and the report of the Institute.
“Luxury real estate remains a preference against economic volatility and inflation, in which many high -quality people who regard real estate as a core component of their portfolio,” says the report. “As confidence grows and the supply improves, the market seems to be well positioned to absorb shocks in the short term and to continue its upward process.”
View the full Q1 2025 Luxury Market report here.
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