Building a top -producing team that lasts

In an industry that often gives priority to committees and fast victories, we have chosen a different approach in collaboration, inclusiveness and long-term vision. At the agency we believe that a thriving culture is not only a “fun to have” is the basis of a top-producing, flourishing team and We have focused our bets time and time again on this approach with enormous success.

This is how placing culture can help in the first place to develop a successful team that can go the distance.

Culture is the blueprint, not the by -product

When people talk about brand, they often think of logos or marketing material. But in the core, your brand is Your culture. It is how customers feel when they walk into your office, attend your events or communicate with your agents. From agent onboarding to leadership development, and in our teams and offices, everything is designed to strengthen our culture. It is what the tone sets for how we do business, how we serve our customers, how we work together and who we attract.

Yes, we have built a recognizable luxury brand that is known for offering a first-class customer experience and that brand is deeply intertwined with the culture that we have deliberately cherished along the way. Culture does not happen by accident – it is built with intention.

Define and live according to your core values

Ask yourself to get started which of your values ​​are not negotiable? What kind of behavior do you reward and recognize? Culture is a daily practice built on An established set of rulesNo one -off decision. Here at the agency it is a way of thinking that we embrace together.

Start clearly articulating the core values ​​of your team or company. This should not be common places on a wall – they must have your recruitment decisions, customer interactions and how the team appears. Make sure that every team member understands these values, is connected and lives daily. Remember: small choices, made consistently, lead to lasting impact.

Rent for values ​​of spreading and culture also adds

A good performing team is not built on impressive CVs or sales statistics alone. We do not only recruit agents who can close-We are looking for the best agents who embrace our mission, vision, values ​​and way of doing business-with the concept that skills can be taught.

Take creativity, for example. It is a cornerstone of our culture because Vers Thinking keeps us involved – and distinguishes us in an industry that full of permanent, conventional and non -inspiring marketing. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? And we are looking for agents who share this mentality.

In addition to CultuurFit, we also believe in hiring ‘culture additions’ – those who bring something unique to the table – whether it is expertise, a network of customers or a new perspective. You cannot build a successful team from Klonen. Chances are that they will all compete for the same customers, and you will ultimately all lose.

Invest in the growth of your team

Keep your promises – also to your agents, your staff and your customers. Complete the promises you have made to agents after themselves – which means that they offer support that goes beyond their split. Current training, leadership development and mentoring opportunities show your agents that you have invested in their future – not just the number of this quarter.

And of course, invest in broker technology, infrastructure, marketing and support services. These will help you to maintain a competitive advantage in every aspect of your company, to attract new agents and to retain those you have.

Four the impact of cooperation and reward

A competitive team environment can be healthy, but it can also breed internal rivalry if you are not careful. Build a team culture that rewards support, mentorship and knowledge exchange.

Four Group Wins and Consider incentives or business prices that are linked to team performance or community effects, not just individual sales. Recognize agents who live the values ​​of the team, go further for their customers and support their teammates.

Model, motivate and bring meaning

Make a compelling team culture that goes beyond transactions. Agents not only want to close deals – they want to be inspired, supported and feel an essential part of a larger whole. Have fun, joy and energy in the day to day. Create rituals that connect the team and the moments of meaning. A surprising lunch, a handwritten thank you note or a retreat can go a long way to keep your team connected and motivated.

Teams thrive when everyone feels safe to speak and take their entire self to work. Regular check-ins, feedback klussen and open dialogue go a long way to creating a culture in which agents heard, respected and feel empowerment.

Make yourself available – whether you want to talk through difficult transactions or the curveballs of life. Your leadership sets the tone, so leads with consistency, humility and a people-first mindset. If you appreciate the balance, model it. If you work together, be the first to offer help. Culture is not what you say – it’s what you do.

Let your culture evolve – without losing your center

A great culture is not static. Markets shift. People change. Your culture will also – but the essence should stay there. It adjusts and evolves with the people who form it. As the markets change and technology continues, we have had to change some aspects of how we work – from our marketing to our activities. But what remains constant is our core identity: the principles of cooperation, partnership and deep respect for the people who feed our brand.

When you build a team culture around shared core values ​​- such as offering exceptional customer service and unreasonable hospitality – it gives you the freedom to innovate, without losing the essence of who you are. Visit your values ​​and vision regularly and be prepared to adjust how you work while staying anchored for your deeper brand identity.

Last thoughts

Flowering teams are not built around salary and splits – they are built around culture. At the agency, culture is our first priority and an important distinctive factor in the industry. When you invest in your people, clearly define your values ​​and undertake with the conviction that they are more meaningful than your operating results, you create a real estate team and company that lasts.

Visit and strengthen your core values ​​regularly, so that your team always knows what they are building together. If you build a culture that they are proud of, the rewards will follow and your agents will linger.

Juliet Clapp is the SVP & Managing Partner of the Northeast Coast in front of the desk.

This column does not necessarily reflect the opinion of the editorial department of Housingwire and the owners.

To contact the editor who is responsible for this piece: [email protected].