DE LUCE, ST. PETE BEACH’S NEWEST COASTAL RETREAT IS NOW ACCEPTING RESERVATIONS | News
A highly anticipated new addition to St. Pete Beach’s vibrant coastline, The Luce is now officially accepting guest reservations for stays beginning March 15, 2026. Featuring 200 stylish accommodations, including a selection of bungalow studio suites, The Luce offers a playful yet stylish retreat designed for both relaxation and celebration. Now part of Marriott’s Tribute Portfolio, The Luce, owned by LCP Safanad, is being transformed from a classic St. Pete Beach boutique hotel into an unforgettable getaway, capturing the charm of SPB and seamlessly integrating the signature Florida experience that celebrates the endless sunshine, eclectic culture and laid-back sophistication of Florida’s Gulf Coast. In celebration of the launch, The Luce is offering 3,000 Marriott Bonvoy points per night for every stay booked. Marriott Bonvoy members can take advantage of the offer from now until March 31 by using promo code S2449 when booking their stay.
At The Luce, visitors can enjoy two distinct dining experiences that capture the flavors and spirit of St. Pete Beach. Sundrop, the property’s coastal-inspired restaurant and bar, offers indoor and outdoor seating with a lively seven-day brunch and dinner service. Phase two includes the opening of the Baby Turtle Beach Club, which brings casual American coastal cuisine to the beach and pool from daytime to sunset, perfect for daytime lounging and sunset evening enjoyment.
At the heart of the hotel, Sundrop sets the tone with an elevated indoor-outdoor dining experience that transitions seamlessly from day to night. The lobby restaurant and bar features an outdoor cocktail lounge and fire pit tables, ideal for gathering over drinks, as well as a daily happy hour and weekly rum tastings every Wednesday and Friday. The menu highlights elevated coastal classics and fresh, citrusy flavors – from Gulf seafood towers, oysters and Wagyu steak to refined entrees such as Chilean sea bass with blood orange beurre blanc and salmon with charred lemon. A lively brunch available daily combines dishes such as lemon pancakes with mascarpone, burrata and avocado toast, and the Luce Lobster Roll with craft cocktails and pressed juices, making Sundrop a natural go-to for hotel guests and locals alike.
Guests have direct access to the private beach with complimentary sun loungers and parasols, supported by The Luce’s dedicated Beach Butler Service, designed to make every moment by the sea effortless. Beach Butlers are available all day and provide thoughtful, personal touches, from cleaning sunglasses and chilled treats served daily at 2pm to helping secure belongings and staying connected via beachside charging stations. Guests can also choose a curated Vacation Amenity Box, stocked with essentials like sunscreen, mist spray and a koozie. In addition to the beach, the property features St. Pete Beach’s largest pool, curated daily activities and two distinct dining options: Sundrop and Baby Turtle Beach Club. Signature lifestyle programming includes weekend yoga, live DJ “Groove Sessions,” a nightly Sunset Social, poolside cabanas with attentive service, lawn games, a 24-hour fitness center and a stylish boutique.
“The Luce is designed to be more than just a place to stay; it’s a place where you can truly experience St. Pete Beach,” said Jeremy DaSilva, general manager of The Luce St. Pete Beach. “From our beachside butler service and vibrant dining concepts to daily programming such as yoga, social gatherings and beach games, every detail has been carefully curated to feel welcoming, effortless and distinctly local.”
The rooms are equipped with plush king or queen beds, Lavazza café machines, smart TVs with streaming, blackout curtains and premium toiletries in collaboration with Scandinavian hair care brand SACHAJUAN. Bungalow Suites feature private outdoor lounges for easy QR code ordering, while Lanai Rooms offer semi-private outdoor seating just steps from the pool. The Luce’s design is inspired by St. Pete’s layered history, such as the lush botanical sanctuary of Sunken Gardens and the kitschy charm of retro Florida. The property’s interior combines playful patterns and flamingo pink accents with sleek stonework and chic rattan finishes, creating a nostalgic yet modern setting that feels both welcoming and elevated.
The hotel will also feature 14,000 square feet of combined event space, including a 2,280-square-foot ballroom where bold patterns and colors from the lobby translate into a flexible event canvas. The Palm Court and outdoor Palm Pavilion provide the Gulf Coast backdrop for celebrations, with a total of seven venues that can accommodate up to 200 guests.
Conveniently located in the heart of St. Pete Beach, The Luce offers guests easy access to the beach, local restaurants and the cultural vibrancy of downtown St. Petersburg, home to acclaimed museums, galleries and independent hotels. The Luce is easily accessible from several nearby airports, including St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA).
The Luce is located at 6300 Gulf Blvd, St Pete Beach, FL 33706. For more information or to make a reservation at The Luce, visit https://www.thelucehotel.com or email [email protected]. For the most up-to-date news and information, follow the hotel on Instagram @@thelucehotelspb.
