Sofa Digital adds 3 film channels as a quick tree in Brazil
Rio de Janeiro, Brazil-Brazilian Indie Specialties Kanaal Network Sofa Digital will announce the launch of three new specialist channels on platforms of free advertising streaming television (Snel) in Brazil in RIO2C 2025.
Filmelier TV Esperanca, Filmelier TV Paixao and Filmelier TV Vida Real are added to the fast platforms Samsung TV Plus, LG -Kanals, TCL -Kanals, Pluto TV and Roku channels, Fabio Lima, CEO of Sofa, told Variety.
If the original Filmelier TV will contain the three new channels programs with 24-hour indie photos dubbed to Portuguese. Filmelier TV Esperanca (Hope) will have photos with plots aimed at faith and overcoming difficulties. Filmelier TV Paixao (Passion) offers romantic comedies, crime of passion plots and other films. Filmelier TV Vida Real (True Life) will have Biopics, Docs and War and Historical films, Lima said.
The three special channels are gradually on board the various fast platforms in Brazil, as well as in Mexico and other Latin -American countries with feeds in Spanish, he said. With the new additions, Sofa now has a total of seven fast channels.
Seriously involved in RIO2C because it focuses on fast channels, one of the biggest growth stations in Brazil, Lima will be the subject of a RIO2C Fireside chat that delivers tips on creating a fast channel on 27 May. He delivers a master class about building streaming public two days later and talks about a panel analyzing on a panel on 30 May on 30 May.
Booming is quickly in Brazil, where the sector leader Samsung TV Plus is. The South Korean Samsung Electronics, the leading seller of Smart TV devices in the world and in Brazil, launched Samsung TV Plus in South Korea in 2015, according to Aline Jabbour, director of Samsung TV Plus for Latin America. The company then deployed the services in Europe and the US and also launched in Brazil in 2020.
The platform is now available in 30 countries and has 88 million active users, defined as viewers who are connected at least 15 minutes a day. Brazil is in the second position in the ranking of Samsung TV Plus, behind only the US, a total of 22.4 million active users, she said, which means that 89.6 million potential customers view the programming of the platform.
The Line -up of Samsung TV Plus in Brazil consists of around 120 channels with different types. It has channels available in PAY TV, such as CNN Brasil and record news and indie specialty channels, such as the sofa bouquet. Some channels originated in YouTube, Instagram and other social media, such as case TV, which has the rights for Brazil of some top sport events.
The platform also contains a few IP channels (intellectual property), which focus on a single program, such as “OS DeMamentos” (a TV record telenovela), “Malhacao” (a TV -globo Soap Opera/Telenovela) and “MasterChef”.
Telenovela channels lead the audience on Samsung TV Plus in Brazil, followed by news, film and children’s channels, Jabbour said. But sports channels, namely Case TV, can lead the audience when the important live football matches sort out and during the Olympic Summer Games.
Lima and Jabbour attribute the fast tree in Brazil to various factors. Firstly, the service is free, the key to the success in a country in development such as Brazil, where consumers are notorious price sensitive.
The service is easily accessible. As soon as you switch on the TV set, a show appears on the screen and it is easy to navigate and select another channel.
Brazilians are used to watching free-to-air TV and watching shows with advertising pauses, including films-so-called they do not interrupt a football match.
Finally, the channels are segmented. “Curators organize the content for a specific target groups. We are in a state of industry in which curatorial work is the key. Curator’s ship is the new distribution,” Lima said Variety.
Jabbour emphasizes the successful business model of Fast, which is based on segmented advertisements. Samsung uses a Software Automatic Content Recognition (ACR) to collect data from every Smart TV. The software monitors what the viewers of each device view, if subscribed streamers, such as Netflix or Prime Video or Pay TV, Open TV or Fast channels, and it can even recognize whether the viewers play a video game. It indicates which channels and the specific shows the viewer watch.
“We don’t know who is looking, but we know exactly the consumer habits of every device. Advertising is much more advanced in quickly than in Open TV,” said Jabbour. “A quick evolution of open TV and payment TV is combined with the modern advantages of streaming.
