Here is the playbook to wake them up
But this is not just about maintaining technical trends. The point is to rewrite your growth architecture for a market that can evolve faster than can handle your old systems.
Agents adapt. Brokers must transform.
Housingwire has already noticed: agents take AI faster than brokers. But the deeper story that nobody really works out is why. It is not only generation or cultural; It is structural.
Agents work with autonomy. They can test tools in real time. Brokers, on the other hand, are system dependent. Which means that AI adoption cannot be a side project, it must be a strategic overhaul. And that is where most brokers get stuck.
So let’s let it go. Below you will find your AI Automation Playbook Five Core Systems Elke Makelaardij should now automate if they want to remain relevant (and dominant).
1. Lead intake and routing
If you are still trusting on Round-Robin distribution or brokers who left cherry places from a group spegbox, you will leak conversion. AI can score, segment and route in real time based on behavior, budget and intention – before an agent even makes contact.
What to do: Integrate AI with your CRM and front-end lead sources. Tools such as roof or verse.io in combination with predictive score models can tighten the response rates of three -fervous and your selling funnel at night.
2 .. Recruitment of funnel
Recruitment must be a data -driven engine, not a gambling game. The top brokers are already building smart funnels that identify well -performing agents in competing brokers and cherish them with automated, behavior -based outreach.
What to do: Synchronization LinkedIn -scrape with your ATS (applicant tracking system) and CRM. Use AI-e-mail copywriters to drip value-driven messages. Build a retargeting ecosystem around your recruitment brand.
3. Agent onboarding and training
Most onboarding is a mess, too manual or too passive. Ai can change that. Imagine a chatbot-driven onboarding experience, personalized agent learning paths and automated accountability loops that stimulate productivity from day 1.
What to do: Implement AI -Learning platforms such as MagnetiQai + Zapier + Chatgpt -Workflows to create dynamic onboarding trips that are tailored to the role, level of experience and production goals.
4. Marketing automation for scale
Let’s stop pretending to perform their own content calendars. Brokers must build plug-and-play marketing machines that immediately adapt to market shifts.
What to do: Use AI to automatically generate videos, market reports, e-mail campaigns and social messages on a scale. Feed templates in platforms such as highnote or kvcore with agent-specific branding ingrained.
5. Pipeline Health and Performance – Optimization
Do you want to increase the storage of agent and production? Start by keeping the correct data. AI can identify who is at risk, who is under -use pipes and where you can use support before the problem touches your operating results.
What to do: Connect AI Analytics to your transaction data, CRM and on -call tracking systems. Build dashboards that predict the risk of Churn, coaching needs and growth opportunities in real time.
Last thought: if you do not build systems, build bottlenecks
Here is the brutal truth. AI does not replace brokers, but brokers who use AI will absolutely replace those who do not.
It is not about becoming a technology company. The point is to be a growth company that as one thinks. The future of real estate agent is not manual, it is magnetic. And ai is the engine.
Building systems that pick up with you, not against you.
Aaron Pierson is the founder of Pierson Ventures.
This column does not necessarily reflect the opinion of the editorial department of Housingwire and the owners.To contact the editor who is responsible for this piece: [email protected]
