How brokers work together in a tough market

I tried to be a solo agent, team and everything in between, but let’s be honest, the market is now difficult. But I now understand that if I don’t have a network of agents I trust, I either miss or burn myself. I don’t have to be on an island as a solo agent, and I can use technology and a network of agents that I trust, so I don’t miss a deal or notice that I work and burned 24/7.

So I made a change. Instead of trying to process everything alone, I lied to collaborative mode – Alliances with other agents for shows, who structure the team differently and even bundle resources for marketing. At the moment it is not just about working smarter; It’s about survival.

This is the future of real estate.

Rising competition, changing committee structures and the general unrest in the country have currently created a market economically where cooperation is no longer a luxury, but really a necessity. Informal alliances and structured team models are on the rise as productive strategies for survival and success. But how do you balance the collaboration with competition and ensure that your hard work is not untaxed and friendships within the community remain safe?

Buyers and impressions are the most time -consuming pieces of the company. Although managing lists can be relatively easy, dealing with several buyers requires a considerable amount of time and effort. For example, an agent can easily manage 30 entries at the same time, but having only five active buyers can be overwhelming. This is where cooperation comes into play.

Informal alliances: the Uber of real estate

One of the best approaches to cooperation is the rise of showing services that work a lot like Uber. These platforms enable agents to show houses to everyone, so that properties are always accessible to potential buyers. This model often includes a reimbursement per door, hourly rate or a percentage of the total committee, whereby the hired help makes a salary, while the primary agent does not lose the customer or committee. This not only ensures that things are treated when an agent is not available, but also offers a flexible and efficient way to manage impressions.

Structured team models: exponential growth

When recruiting a talented broker, their skills or current knowledge versus how they are compensated and somewhat looks like a hockey stick. New talent is introduced at lower costs, rising talent is a little more compensated and proven talent retains a larger part of their committees. With this layered approach, teams can attract and retain top performers and at the same time promote a cooperation environment that benefits all involved.

“The price is good”: the power of collective insight

An aspect that we have implemented as a team is a weekly ‘The Price Is Right’ meeting. One of the best possibilities of team cooperation is the collective insight it offers. For example, when several agents from a team come together to analyze a list, they can offer a uniform market analysis. This not only reinforces their pitch to sellers, but also offers a degree of certainty that the advice is well completed and informed. Sellers rather rely on the consensus of a team about the opinion of a single agent, making it easier to secure offers.

Evolving team dynamics for marketing

Networking on your real estate database is evolving. The days of organizing a Happy Hour and hoping that a few customers will appear will fade. Now top -performance teams in high -quality events are investing that attract customers and their friends.

Instead of every agent who organizes small, ineffective events, teams bundle sources to create memorable, large -scale experiences. Instead of a basic Happy Hour, they reserve entire locations, hiring professional photographers and offering exclusive experiences that customers and colleagues really want to be present. My team, for example, rented the Denver dear garden after hours, invited guests to take photos with team cuts, to take selfies with animals and even win a free zoo membership. Instead of giving away a hair dryer, we give a flight away in a semi-private jet and a weekend stay in Las Vegas. Say what you want, it makes the phone ring.

Balancing cooperation and competition

Although cooperation is essential, it is equally important to ensure that your efforts are rewarded. Here are some strategies to balance cooperation with competition:

• Clear communication: Determine clear agreements on how committees are split and how responsibilities are distributed.
• Mutual benefits: Ensure that all parties benefit from the cooperation, either through increased exposure, shared resources, improved customer experiences or as we say right cash homie.
• Customer retention: Focus on providing exceptional service to maintain customers and encourage references. Word of mouth is still a powerful tool.

The future of real estate is to work together. While agents navigate the challenges of a changing market, collaboration is no longer just useful – it is necessary. By embracing informal alliances and structured team models, agents can not only survive, but thrive in this new landscape. As the industry continues to evolve, one thing is clear: the days of the solo agent are behind us and the era of collaborative real estate has begun.

Mike Bruce is a member of the board of directors of DMar, where he has a leading role and contributes to the success and advocacy of the association.

This column does not necessarily reflect the opinion of the editorial department of Housingwire and the owners.To contact the editor who is responsible for this piece: [email protected]