Exp Realty drives clear cooperation with international growth

Sanford said that Exp’s own operation is being set up in Egypt in combination with an EXP agent who works in the US but originally from Egypt.

“These findings really helped him to validate the value of an MLS with his middle -east counterparts,” Sanford said about the data. “International are things in general where they were in the US 30 or 40 years ago. It is as if real estate internet has met without the benefit of the MLS. “

According to Sanford, this has resulted in a landscape that is populated by various list portals that all lobby for advertisements and promotions. They charge agents a considerable amount for this, with little or no interest in the quality of the data they provide consumers.

“So what we see is, Exp is a kind of professionalizing influence, and we are recognized as the company that brings this new way of working to other parts of the world,” said Sanford.

But while Exp and his managers may argue for Nar’s Clear Cooperation Policy (CCP) to remain in force, Leo Pareja, CEO of Exp Realty, noted that if the American housing market “goes backwards 50 years in time” to one Model that depends on a private offer networks, are company-with are 80,000-plus agents and the number of transactions of more than 400,000 in 2024 is good positioned to succeed.

“We have more agents and we do more unit transactions than anyone with a huge margin. We are fully operational from a technology stack and can do this on a scale, “said Pareja about the profit call.

“We prefer to work in the framework that exists today because we think that this is best for the consumer, but when we go back in time, we have an unfair advantage for everyone.”

Looking ahead, Exp managers hope that their knowledge and use of the North -American MLS model will continue to feed on international growth under CCP. In 2024, the company reported an annual increase in the international turnover of 63%. The company is now active in 24 countries, with launches in Peru, Egypt and Türkiye that will be online soon.

“We want to be in 60 Plus countries for the next five years,” said Sanford. “My goal is to invest in international and scale up, so that when we will have these conversations in five years, this will be the greatest profit strength for the country, because we are more than 50% of the agents on the international side of the house. ”

But although growth is the name of the game at EXP, managers are aimed at bringing in and retaining productive agents. Although the counting of the company of 82,980 agents at the end of 2024 is impressive, it has fallen by 5% annually.

According to Pareja, 90% of domestic agents who left the company registered seven or fewer transactions in the past year, with 50% of these agents not reporting any sales.

“We really focused on maintaining and attracting both the highest productive individuals and team leaders,” said Pareja. “So for me, 2025 looks like a victory like our focus on productive agents.”

Pareja, previously known for his recruitment efforts and income share model, said he wants the broker to be known as the place “where pros are growing”.

“I really describe the company as a platform that enables real estate entrepreneurs to build the dream of the size they want,” said Pareja. “Our focus is on operational excellence, followed with technological partnerships of world class and continues to improve the value pile. So in 2025 we will just double and actually increase our investments and what works for long -term growth. “

But while EXP leaders were satisfied with the growth of their company, which registered an annual increase in turnover by 7% up to $ 4.6 billion in 2024, Exp still could not make a profit.

The company lost $ 21.3 million last year, more than double of its $ 9.5 million net loss in 2023. Moreover, the amount of cash and kasequivalents that the company has at hand also decreased from $ 125.9 million to $ 113.6 million during the year.

But EXP leaders are not stunned by this news.

“On the international side, we are certainly focused on opening more countries, and that adds extra cost components to the overall mix, but that has compensated for benefits – two or three years from income and then to scale,” said Sanford.

“Now Exp Noord -America is the driving engine that enables us to expand all over the world, and it is now the profit center for our company.”