How Kanye West got a super bowl advertisement and then used to sell Swastika -shirt

The Yeezy.com -advertisement of Kanye West during the Super Bowl of Super Bowl of Sunday evening Verbijstzarded viewers with its bizarre atmosphere. But then what happened then, the station-execs shocked that ran and media buyers who approved the place even more: West immediately turned around after the advertisement was broadcast, and replaced his earlier content with only one item: one Swastika t-shirt for sale, at $ 20 each.

Until the advertisement actually ran, the Yeezy.com website contained a store for store-powered stores of different clothing items with non-brand such as shirts, trousers and jackets that would have been considered a content problem. And Variety Can confirm that this reporter immediately checked the site after the place in Los Angeles was broadcast-that when the advertisement ran for the first time, the Swastika T-shirt was not there. Here is an example of the before and after:

Within the hour of the advertisement broadcast in Los Angeles and other markets, West made the switch and users saw exactly that $ 20 white t-shirt with a swastika on it. At that time the on-Air advertisement had already run and it was too late.

According to Insiders, the Yeezy.com advertisement went through legal approval and continued because there was no problem problem with the location of 30 seconds itself. It’s just a low-budget advertisement, shot on an iPhone, with west sitting in what seems to be a dental chair while stammering: “So what’s going on, guys, I have spent, just like all the money for the Commercial to these new teeth.

The advertisement ran on three FOX stations, including KTTV Los Angeles, and may have been seen in a few more local markets. It is not the first time that West had bought a local place during the Super Bowl, as one was seen on at least one small CBS affiliate in the market in 2024. But it was broadcast without any incident.

There had been many red flags that selling an advertisement to West could be a problem. The hip -hop star has declared himself a Nazi and his X -Account is deactivated After spending a few days on placing racist and anti -Semitic comments, from explaining “I am a Nazi” to mentioning Hitler “so fresh”.

Despite those recent eruptions on social media, the Yeezy place continued by perhaps a bit of the cracks, because it was a one-off place that was sold to a handful of local markets. Most of those advertisements are for local companies such as law firms and car dealers (in LA, the advertisement that was immediately after the Yeezy spot was for the California Lottery) – so if it is not marked for norms and practices, it will be right air.

As a result, the site of West did not get the control that is accompanied by Big National Super Bowl purchases. And since the advertisement contained no doubtful content, and at that moment the website did not contain the Swastika T-shirt, as soon as it passed by legal, it was probably thrown into the local advertising pointing without much more thought or visibility.

“It was such a small advertisement, I don’t think someone will bring two and two together,” said an insider. “The copy was clean, the website was clean, so they did their due diligence with that small part of it.”

Representatives for FOX TV stations and for USIM – The advertising agency that placed the Yeezy.com place – did not respond to requests for comments.

Local advertisements in large markets during the Super Bowl can cost a few hundred thousand dollars for a place – much less than the price tag for a national advertisement, but still expensive. Controversial advertisers often buy local places, instead of national, during the Super Bowl to save money and also fly a little under the radar.

Shopify has also not returned a request for comments. Crisis PR Vet Ronn Torossian said that Shopify “AA Colossal PR error makes Kanye sell a Swastika shirt on their platform.” The 5WPR founder/chairman added that “there is no excuse for Shopify so that he can sell it on their platform and this will have to be explained from a crisis PR perspective. Earning money by selling a shirt that was the primary emblem of the Nazis and means the death of 6 million Jews is despicable. “