Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%
The Super Bowl match from Pertlexity succeeded in moving the needle on the downloads of the app. In contrast to OpenAi and Google, the AI search engine chose to issue an expensive super bowl advertisement to a tweet – Sorry, an X -message – encourage users to download the app and participate in a competition that can lead to a $ 1 million victory. Although the Pertlexity app has not risen to the top of the American App Store with this strategy, it has increased its mobile app installations by approximately 50%, according to data from App Intelligence Provider App figures.
Part on Friday by Pertlexity CEO ARAVIND SRINIVAS, The X -Post Explained that users could fulfill the new competition by downloading the Pertlexity Mobile app, if they have not yet installed it, ask at least five questions on the app during the big game. The company said it would choose one winner to receive $ 1 million.
The competition was a smart way to not only stimulate the installations of the app, but also to familiarize users with how the AI search assignment of Pertlexity works.
By obliging users to ask five questions to participate in the competition, PerTlexity users helped the first learning curve to try a new product. Moreover, by demanding that the questions were asked during the Super Bowl game itself, the competition helped to find out users what they should talk about. After all, there was a large sporting event on TV and at some point they would probably pick up their phones to look for a stat, fact or news item.
The estimates of the Early App Store indicate that perplexity his downloads grew to 45,000 on Sunday, from the daily average of about 30,000 last week, says AppFigures.
This also helped to climb the App of Perplexity in the top graphs of the American App Store, where it reached so high as no. 6 in the productivity chart after the X post before he dropped to no. 19 from Sunday morning, and then another one Little to No. 16 grew.
PerTlexity also grew his top apps in general from No. 257 to no. 66, after a peak at no. 49.
Rough estimates suggest that by the end of Monday the app could double yesterday’s download numbers if everything goes well.
Although the post of Pertlexity lacked the opportunity to reach a larger audience, such as Google and OpenAi did with their Super Bowl advertisements for Gemini and Chatgpt respectively, it might have done better work to help present how the AI app to be to use.
With his advertisement, Google tried to paint a broad picture of how AI could fit into the life of the consumer (after a adaptation To remove an incorrect fact.) But the AI-Use case that helped the showed-off-a job finder to work out their CV with smart references to their earlier work as a father-was-wash at home is not necessarily one that would resonate with a Large number of consumers.
OpenAi saw in the meantime Mixed reactions To his advertisement that some said they did not show what the Chatgpt app can actually be used for, instead aimed at art and visuals above usability.
App figures saw no significant movement linked directly to the advertisements of OpenAi and Google, but the company noted that apps received a large number of downloads anyway.
