14 Spooktacular Halloween Marketing Ideas for Real Estate

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It’s almost that time of year! The leaves are starting to turn colour, the children are going back to school and the autumn real estate market is in full swing. We only have three months until the end of the year, so if you want to close a few more deals and fill your pipeline for the spring, now is the time to work on it.

We’ve put together our best Halloween real estate marketing ideas as a fun way to spice up your lead generation and differentiate yourself from your competitors. These Halloween real estate marketing ideas can be used by individual agents, teams, and even brokers. And don’t be afraid to be a little cheesy or corny – keep it light and playful!

Pumpkin spices and real estate advice

Host a get-together at your local Starbucks or indie cafe. Invite all your current leads, referral partners, and friends to come over and enjoy a PSL with you (and be sure to pick up the tab)!

Don’t forget the adult drinks

You’ll be remembered by the adults trick-or-treating with the neighborhood kids if you offer them a cold beer or a hot chocolate (depending on the weather). They’ll ask for “More boos, please!” (See what we mean about being corny??). Make sure no one drives afterward. You can even mix up some wicked seasonal drinks for your Halloween event, chosen from this list (before or on Halloween night).

Host a trunk-or-treat event

We love this idea as a fun real estate office marketing event to pitch to your entire brokerage! Each agent invites their friends and clients, and you can host it in the parking lot of your office. Costumes and candy are served from each trunk, and the children can circulate in a safe environment (assuming the parking lot is closed and clear of traffic).

Host an escape room party for clients and friends

I did this for some of my VIP clients one year, and it was a HUGE hit. Everyone loved it, it was super easy to plan and people talked about it for months to come.

Plan a spooky open house

Decorate the decor with a spooky theme, dim the lights and play your favorite Halloween Spotify playlist (and don’t forget to bring a portable speaker).

Organize a spine-chilling movie marathon

You could plan a scary movie night at a traditional theater (if you can find one that will work with you) or a media room; many luxury apartment complexes have media rooms for rent. Find a friend who lives there and ask if you can use the space! If you live somewhere warm, you can also rent a portable screen and projector to host your scary movie marathon outdoors.

Organize a door or balcony decoration competition

For those who live in high-rise apartments or condominiums, we recommend a door or balcony decorating contest for everyone in your building. If you are friendly to management, I would use their help in spreading the message and promoting your event. This is a great way to meet your neighbors and have them remember you as a fun, family-friendly real estate agent when they are looking for their next move.

Host a Howl-o-ween pet event

Organize a dog costume party with delicious dog treats. You can also make it a competition with a prize for the best dressed pet! You can order branded poop bag holders with your logo on them (because honestly, that’s what dog owners see every day).

Host a neighborhood Halloween pumpkin carving contest

Give them pumpkins to talk about by hosting a community event where everyone carves pumpkins together (in your driveway or at a local park or rented space). Collect prizes from local businesses that want to be noticed in your area. Your pumpkin carving contest requires a little planning, but what a great way to gain followers and engagement on social media! Alternatively, you can simply ask your friends and followers to carve their jack-o-lantern at home and then tag you on social media. The best carving wins a prize, which you announce on your IG or Facebook. You can even use a survey or give the prize to the photo with the most likes.

Hang Halloween themed door hangers around your neighborhood or farm

Make sure you have a specific call to action and use fun, catchy phrases (and feel free to borrow a few from this article). Make sure you ‘really get the hang of it’ and provide plenty of ‘thrills and chills’. See what we did there? Your neighbors will certainly notice. Make sure you let them know that you can help them find a new home where it will be love at first sight. Hang your door hangers in your neighborhood or in your broader real estate farm.

Hand out branded sweets to neighbors

No tricks, just treats! Here are two of our favorite Halloween real estate marketing ideas that are so simple yet memorable for the parents in your neighborhood: Order and hand out branded candy (we love personalized M&M’s in your brand colors). Or, if you’re short on time, buy regular candies in bulk, place a few pieces in small, clear cellophane bags, and tie your business card to each bag with an orange and black ribbon.

Rent a food truck for trick-or-treaters

If you have a lot of foot traffic coming to your door, you can make a big impact in your neighborhood by serving kids (and parents) real food on Halloween night. Many food truck owners will welcome the opportunity to sell their tacos in your neighborhood if you let them park in your driveway, but be sure to check licensing requirements. If your budget allows, you can host the food truck for an hour or two. Either way, make sure you hand out your business cards to grateful parents in your neighborhood (bonus: they don’t have to cook). Promote your food truck event in advance on social media or with postcards or door hangers. You’ll create a huge buzz and your neighbors will remember you for it.

Hand out pop-by tags with swag to adult trick-or-treaters

Everyone loves something that’s free, but make sure you include something your neighbors will enjoy along with your drop-by card or business card. Some suggestions: full-size candy bars or branded swag (but only if it’s super unique and cool). Think of measuring tapes, jar openers or sunglasses. Your Halloween-themed walk-in card should include your contact information and make it clear that you are their neighborhood real estate agent (and local expert)!

Organize a fun make-up party.

Before the trick-or-treaters head out in the evening, consider hosting a local artist to paint the faces of all the neighborhood children. You need to market this on social media, via email or door knocking. You might save their parents a lot of hassle with costume planning. While the kids are having fun, you have the chance to chat with their parents. Plus, it’s a very Instagrammable event. Trust us… the parents in your neighborhood will remember you (with gratitude) as a host.

Make the most of these Halloween real estate marketing ideas and create new opportunities to meet your neighbors and build new relationships over the next month! Real estate is a relationship business, and the more we travel in our community, the more business we will find.

Happy Halloween! 🎃🧟‍♀️🕷️